Digital Marketing Specialist

DDC; Poole; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading marketing firm in Poole is searching for a Digital Marketing Specialist. This role involves managing paid campaigns, SEO, CRM, and content marketing. The successful candidate will have 2-4 years of experience in digital marketing, focusing on increasing lead generation and engagement. The ideal candidate will enjoy a collaborative team environment, ongoing training, and benefits including a company van and 25 days of annual leave. This is an excellent opportunity to shape the digital marketing strategy.

Benefits

Company van (with private use available)

Ongoing training and professional development

25 days’ annual leave

Company pension scheme

Employee Assistance Programme

Birthday and Christmas voucher rewards

Qualifications

• 2-4 years’ experience in digital marketing covering PPC, SEO, and CRM/email.
• Proficient with Google Ads and Google Analytics (GA4).
• Ability to manage multiple campaigns, prioritizing and meeting deadlines.

Responsibilities

• Manage and optimise Google Ads campaigns and perform A/B tests.
• Conduct keyword research and manage blog planning and publishing.
• Monitor digital performance and report on KPIs and website metrics.

Skills

Google Ads

Google Analytics (GA4)

HubSpot

Copywriting

Analytical mindset

Excel/Google Sheets

Job description

We’re looking for a confident and proactive Digital Marketing Specialist to take ownership of our day-to-day digital activity. You’ll play a key role in managing paid campaigns, AEO, SEO, CRM (HubSpot), content marketing, and performance reporting—helping us drive lead generation and engagement without over-reliance on external agencies.

This is an excellent opportunity for someone with 2–4 years’ experience who is ready to step up, take on more responsibility, and make a measurable impact in a fast‑moving environment.

Key Responsibilities

PPC & Paid Media

• Manage and optimise Google Ads campaigns (Search, Display, Retargeting)
• Run A/B tests on ad copy and landing pages to improve conversion rates
• Monitor performance and report on ROI, recommending budget adjustments

SEO, AEO & Content Marketing

• Conduct keyword research and optimise website content for improved rankings
• Strengthen our AEO presence
• Manage blog planning, creation, and publishing (including coordination with freelancers)
• Track keyword performance and implement on-page and technical SEO improvements
• Analyse and maintain technical SEO health, including:
  • 301 redirects and crawlability
  • Sitemap indexing and backlink reviews
  • Country and device split performance
  • Domain‑level access checks and visibility tracking

CRM & Data Management

• Manage lead‑nurturing campaigns and automate customer communications
• Maintain accurate contact data and ensure campaign‑tracking integrity

Reporting & Analytics

• Monitor digital performance across all channels (Google Analytics, HubSpot, Ads Manager, SEMrush, etc.)
• Report on KPIs and website health metrics (backlinks, redirects, crawlability)
• Deliver monthly marketing reports with clear insights and recommendations

Skills & Experience

• 2–4 years’ experience in digital marketing across PPC, SEO, and CRM/email
• Proficient with Google Ads, Google Analytics (GA4), and HubSpot
• Strong copywriting and communication skills
• Analytical mindset with confident Excel/Google Sheets skills
• Ability to manage multiple campaigns, priorities, and deadlines

What We Offer

• The chance to shape and grow our digital marketing strategy
• Ongoing training and professional development
• A friendly, collaborative team environment
• Company van (with private use available)
• Company‑issued tools
• Uniform and full PPE
• 25 days’ annual leave (increasing with service)
• Birthday and Christmas voucher rewards
• Company pension scheme
• Employee Assistance Programme

Seniority level

• Entry level

Employment type

• Full‑time

Job function

• Marketing and Sales
• Medical Equipment Manufacturing

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