Digital Marketing Specialist

MDPI; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A premier academic publishing company in Manchester seeks a Digital Marketing Specialist responsible for developing and implementing paid marketing strategies. The ideal candidate has over a year of digital marketing experience and strong knowledge of social media platforms and digital marketing tools. This is a full-time in-office role located next to Piccadilly Gardens, offering flexible working hours and various employee benefits.

Benefits

Flexible Working Times

Special Days Off

Performance Bonus

Health Cash Plan

Cyclescheme

Techscheme

Qualifications

• Over 1 year of experience coordinating digital marketing activities for business.
• Understanding of brand, communication, and digital marketing principles.
• Excellent English language skills (written and spoken); other language skills are beneficial.

Responsibilities

• Implement the paid social media strategy for key brands.
• Monitor and report on individual campaign performance.
• Build and maintain strong relationships with portfolio and others across the business.

Skills

Digital marketing coordination

Social media management

Analytical skills

Communication skills

Education

Academic degree in Communications, Marketing, Public Relations, or Advertising

Tools

Facebook Ads Manager

Hootsuite

Google Suite (GA4, Tag Manager)

Job description

A pioneer in scholarly open access publishing, MDPI has supported academic communities since 1996. Our mission is to foster open scientific exchange in all forms, across all disciplines. We operate more than 400 diverse, peer-reviewed, open access journals supported by over 35,500 academic editors. We serve scholars from around the world to ensure the latest research is openly and broadly available.

The Digital Marketing Specialist will work within our global corporate communications team and is responsible for developing and implementing a range of paid marketing strategies to support a portfolio of journals. Demonstrable experience of delivering first class paid digital marketing strategies across multiple channels is preferable.

Location : Manchester

This is a full-time in office role. The office is located next to Piccadilly Gardens in Manchester.

Main tasks and responsibilities

• Implement the paid social media strategy for a portfolio of key brands
• Implement the digital marketing strategy for a portfolio of key brands
• Support the development and implementation of always on campaigns
• Support the development and implementation of major campaigns
• Provide support to others across the business on digital marketing best practice
• Monitor and report on individual campaign performance
• Participate relevant team meetings on key topics related to workload
• Build and maintain strong relationships with portfolio and others across the business
• Support key corporate campaigns, projects and platforms
• Population of weekly content calendar.

Skills and Qualifications

• Academic degree in Communications, Marketing, Public Relations, or Advertising (or related).
• Over 1 year of experience coordinating digital marketing activities for business.
• Good knowledge of key social media platforms including Facebook, Twitter, LinkedIn and Instagram. Knowledge of other channels is a plus.
• Strong knowledge of Facebook Ads Manager. Knowledge of other Ad Managers a plus.
• Knowledge of digital marketing tools such as Hootsuite, Falcon and Sprout OR Google Suite (GA4, Tag Manager, Search Consol) and data visualisation tools.
• Understanding of brand, communication, and digital marketing principles.
• Excellent English language skills (written and spoken); other language skills are beneficial.
• Good organizational, analytical and prioritization abilities.
• Interest in science and science communications.

Benefits

• Flexible Working Times

  You are able to start work anytime between 7-9am, and finish between 3pm-6pm.

• Special Days Off

  Getting married or moving house? No need to use up your holidays, MDPI offer paid time off for such occasions.

• Our Culture

  A friendly working environment with monthly lunch parties, office snacks and seasonal events.

• Bonus Incentives

  Depending on your role, you may be eligible for one of our bonus schemes which rewards high-performing employees.

• Perkbox

  You will have access to our benefit platform called “Perkbox.” This will provide you with a range of discounts and benefits across various retailers, including savings on food, drinks, tech, travel, and more.

• Health Cash Plan

  After passing probation, employees are enrolled into our private health membership with Bupa. You can claim money back on dental, doctors, and prescriptions amongst many other health services

• Modern City Centre Office

  Located next to Piccadilly Gardens, our office is a 10 minute walk from both Manchester Piccadilly and Manchester Oxford Road train stations. There are also tram stops outside of the building.

• Cyclescheme

  Save between 25-39% on a bike and accessories.

• Techscheme

  Save up to 10% on tax when purchasing tech equipment from places such as Ikea and Currys.