Digital Marketing Manager (AI-Powered)

Puffy; Remote; GBP 97,000 - 126,000; Full time

Job summary

A leading D2C brand seeks an AI-First Digital Marketing Manager to drive and oversee multi-channel strategies aimed at generating significant revenue. This role involves hands-on management of campaigns across platforms like Meta and Google Ads. Ideal candidates should have over 5 years of experience, particularly in D2C environments, along with a proven track record in revenue generation. Offering a flexible remote working environment, this position is perfect for a strategic thinker eager to directly impact marketing outcomes.

Benefits

Monthly performance bonuses

Comprehensive health insurance

Generous Paid Time Off

Learning & development opportunities

401(k) with company match

Qualifications

• 5+ years of experience ideally with D2C brands.
• Proven ability to drive revenue across multiple channels.
• Expertise in campaign tracking and optimisation.

Responsibilities

• Architect multi-channel campaigns for significant revenue impact.
• Launch and scale campaigns on Meta, Google Ads, and more.
• Collaborate with cross-functional teams to optimise strategies.

Skills

D2C / E-commerce background

Meta campaigns management

Data interpretation

Funnel optimisation

Tools

Google Ads

YouTube

Attribution analysis tools

Job description

Position:

AI-First Digital Marketing Manager

Compensation:

USD $130,000 per annum + up to 25% Performance Bonus

Total Annual Package:

Up to USD $167,300

Required Experience:

D2C / E-commerce background essential (US or North American market)

Location:

Remote

Role Overview

Puffy is a Top 5 US mattress brand with 100% YoY growth since 2016, recognized as a Great Place to Work. This role is for a D2C performance marketer ready to own Meta and multi-channel paid strategies that drive 8‑figure revenue impact.

You’ll launch, optimize, and scale campaigns across Meta, Google Ads, YouTube, and emerging platforms while strategically contributing to Affiliate, SEO, SEM, and Email channels. You’ll work alongside our Forbes Council member CEO to architect the next generation of our digital acquisition engine.

What Is In It For You:

This isn’t just another digital marketing role. This is your chance to become a true industry architect.

1. Own Multi‑Channel Strategy with Revenue Accountability

Most marketing roles give you execution tasks and KPIs without context. Here you own revenue outcomes across multiple channels with direct leadership access. You’ll architect campaigns from scratch with clear success metrics. No vanity metrics. No “brand awareness” excuses. Just revenue, ROAS, and scalable systems.

This is hands‑on, high‑execution work. You’re in the accounts daily—building campaigns, testing creatives, analysing attribution, and shipping experiments fast. You’ll blend full‑funnel thinking with attribution sophistication, steering campaigns from prospecting to conversion while coordinating with design and cross‑functional teams at velocity.

2. Partner with the 1%

• 🏆 Top 5 Mattress Brand in US
• 🌍 Great Place to Work Certified
• 💡 Work with Forbes Council Member CEO
• Gain firsthand exposure to strategic decisions and high‑velocity execution that drives a global brand

3. Embrace Radical Flexibility

Work from anywhere globally. Design your peak performance environment. We measure output and impact, not hours logged. Manage your energy, not just your time, while collaborating with a team spanning 14+ nationalities.

4. Build the Marketing Playbook Others Will Copy

You’re not inheriting campaigns to maintain—you're architecting new growth engines. Your creative testing frameworks become competitive advantages. Your attribution models influence company‑wide strategy. Your funnel optimisations get adopted across channels. In two years, D2C marketers will be reverse‑engineering what you built here.

What You’ll Need:

• 5+ Years of Experience: At least 2 years managing Meta campaigns for D2C brands; proven success driving revenue across multiple digital channels
• Working knowledge of the broader marketing ecosystem, including Affiliate, SEO, SEM, and Email, with the ability to contribute to strategy
• Hands‑on knowledge of Google Ads, YouTube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals
• Proficient in campaign tracking, attribution analysis, and data interpretation to take strategic decisions in campaign optimisation
• Experience optimising funnels from initial awareness through conversion, including ad‑to‑LP optimisation
• Ability to ideate compelling ad concepts and guide creative assets, working effectively with design teams

Good‑to‑Have:

• Mattress, furniture, or home goods sector background
• Experience with programmatic channels, TikTok Ads
• Familiar with automated ad creation tools and DCO
• Experience creating and optimizing video content for social and search platforms
• Knowledge of Meta Shopping features and other social commerce integrations

The Puffy DNA

We’re restless, perpetually hungry, and fast‑paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size.

• Be the Owner: We don’t hire employees; we welcome owners. You’re accountable for results, not activity.
• Execute with Urgency: We thrive in high‑stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others can’t, pushing the boundaries of our craft.
• Be AI‑First: Daily multi‑turn AI conversations challenge your assumptions.
• Go All‑In: When the mission demands it, we rally as one team to cross the finish line.

Your Total Compensation & Benefits

💰 Compensation:

• Monthly performance bonuses (up to 25% of monthly salary, earned each month based on performance)

🏥 Health & Protection:

• Comprehensive medical, dental, and vision insurance (US‑based employees)
• Health insurance stipend (International employees)

🌴 Time Off:

• Generous Paid Time Off (PTO) + Public holidays (based on location)

💼 Work Environment:

• AI First organization with access to AI‑native tool stack
• Remote First: Work from anywhere globally
• Learning & development opportunities
• International team collaboration (14+ nationalities)

✅ Other Benefits:

• 401(k) with Company Match (US employees)
• Free Puffy mattress post 6 months completion
• $1,000 Puffy / Halo Board store credit post 1 year completion

Ready to Shape Your Story?

The alternative is another year where your campaigns hit plateaus and your strategic insights die in committee.

Click “Apply” and take the first step.