Digital Marketing Manager

Inspiring Interns; West Midlands; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading marketing firm in Birmingham is seeking a Digital Marketing Manager to oversee digital strategies, including SEO, PPC, and social media. Candidates should have at least 2 years of experience managing a marketing team, with proven expertise in digital channels. This predominantly office-based role offers comprehensive benefits and career development opportunities.

Benefits

AIG Life Insurance benefits scheme

24/7 GP consultations

Personalised fitness and nutrition plans

Mental health support

28 days of Annual Leave

Training Programs

Progression Opportunities

Qualifications

• 2+ years managing Digital Marketing team.
• Proven experience as a Digital Marketing Manager or in a similar role.
• Strong knowledge of tools such as Google Analytics and Google Ads.

Responsibilities

• Develop and manage the company’s overall digital marketing strategy.
• Plan and execute multi-channel campaigns across SEO, PPC, and social media.
• Analyse and report on the performance of digital marketing campaigns.

Skills

SEO

PPC

Content Marketing

Social Media

Google Analytics

Email Marketing

Analytical Skills

Creative Mindset

Education

Degree in Marketing or related field

Tools

Google Ads

SEMrush

Ahrefs

Job description

Overview

We are looking for a Digital Marketing Manager with Ecommerce, SEO and Google Ads experience. This role is not for someone that has only used agencies for SEO / Google Ads; you should have hands on experience in the above. This is an office based role at Bennetts Hill, Birmingham.

About the Company:

Our client is the UK’s largest distributor to convenience retailers, based in the heart of Birmingham in a new office on Bennetts Hill, minutes from transport links.

As a dynamic and innovative business dedicated to delivering exceptional results, we are committed to pushing the boundaries of what is possible and taking on exciting brands that make a real impact. We believe in fostering a collaborative and inclusive work environment that values creativity, accountability and growth.

Working with some of the world’s leading brands and categories of fast-moving goods such as Chupa Chups, Liquid Death and American Candy, we supply 18,000+ convenience stores and major national retailers such as Tesco, Morrison’s, Co-op, SPAR and more.

Role Overview

As a Digital Marketing Manager, you will oversee all aspects of our digital marketing strategy, including content creation, SEO, PPC, email marketing, social media and analytics. You will lead campaigns that engage our target audience, increase brand awareness and drive measurable results. Working closely with internal teams and external partners, you’ll ensure that our digital efforts are aligned with business objectives.

Key Responsibilities

• Develop, implement and manage the company’s overall digital marketing strategy.
• Plan and execute multi-channel campaigns across SEO, PPC, social media, email and content marketing.
• Manage the company’s websites, ensuring they are optimised for user experience, SEO and conversions.
• Analyse and report on the performance of digital marketing campaigns, providing actionable insights.
• Oversee and manage paid advertising campaigns using Google Ads to maximise ROI.
• Collaborate with content creators to produce high-quality, engaging and optimised content.
• Stay informed on industry trends and emerging digital marketing technologies to keep strategies up to date.
• Manage budgets and allocate resources effectively across campaigns.

Requirements

• 2+ years managing Digital Marketing team
• Ideally from Digital Marketing Agency.
• Managed multiple Shopify ecommerce channels to trade and consumer.
• Proven experience as a Digital Marketing Manager or in a similar role.
• Expertise in digital marketing channels, including SEO, PPC, social media, email marketing and content marketing.
• Strong knowledge of tools such as Google Analytics, Google Ads, SEMrush or Ahrefs.
• Excellent understanding of website management and optimisation (basic HTML knowledge is a plus).
• Demonstrable experience in managing successful digital campaigns with measurable results.
• Strong analytical skills and the ability to interpret data to inform decisions.
• Excellent written and verbal communication skills.
• A creative mindset with the ability to think strategically and execute effectively.
• Experience managing budgets and allocating resources efficiently.
• Degree in Marketing, Digital Marketing, or a related field.

Benefits

• AIG Life Insurance benefits scheme including:
• Lump Sum Payment of 3x basic salary to nominated person in the event of death (benefit applies from the employment start date)
• 24/7 GP consultations (online or phone)
• Personalised fitness and nutrition plans
• Mental health support, with up to 4 therapy sessions
• Online health checks and tailored reports
• 40% discount on selected products
• Provision of Equipment: Company-issued equipment (e.g. mobile phones and laptops) to support your work activities
• 28 days of Annual Leave per year (including Bank Holidays)
• Training Provided: Access to comprehensive training programs to enhance your skills and career development
• Progression Opportunities: Opportunities for career advancement through performance-based evaluations and professional development initiatives