Digital Marketing Lead (SEO & PPC) - Hybrid Working - £65,000pa

ASHDOWN GROUP; London; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

A successful financial technology company is searching for a Digital Marketing Lead (SEO & PPC) to join their team in London. This hybrid role involves strategic development and operational management of digital marketing channels, overseeing a small team, and enhancing the company's online presence. Candidates should have at least 5 years of experience in digital marketing and be proficient in SEO, PPC, and website management.

Benefits

Private healthcare

Enhanced sick leave

Maternity and paternity leave

Training budget

Wellbeing perks (manicures, massages, and barbers in-office)

Qualifications

• 5+ years of experience in digital roles.
• Experience with PPC, digital advertising, content management systems, SEO, Google Ads, and Google Analytics.

Responsibilities

• Leading strategic planning for all digital channels.
• Driving the development and optimisation of the website, focusing on UX/UI and SEO.
• Managing the marketing technology (MarTech) stack.
• Overseeing the strategy and execution of PPC and digital display.
• Handling reporting and acting as the brand champion.

Skills

SEO

PPC

Digital Marketing

Website Management

Customer Journey Creation

Job description

View more categories | View less categories

Contract: Permanent | Hours: Full time | Sector: Marketing & PR, Digital marketing

A successful financial technology company is looking for an experienced Digital Marketing Lead (SEO & PPC) to join their marketing team.

This is a hybrid role – two days per week in their Central London office and three days working from home.

As the Digital Marketing Lead, you will take ownership of the strategic development and operational excellence of the core digital marketing channels to elevate digital presence and performance. You will manage a small team of two and report to the Customer Marketing Director. This role suits someone who enjoys both technical and strategic aspects of digital marketing.

Your key responsibilities include:

1. Leading strategic planning for all digital channels, including identifying emerging trends and technologies.
2. Driving the development and optimisation of the website, focusing on UX/UI, SEO, conversion rates, and content effectiveness.
3. Managing the marketing technology (MarTech) stack.
4. Overseeing the strategy and execution of PPC, digital display, email marketing, and in-app marketing.
5. Handling reporting, measurement, digital budget management, and acting as the brand champion to ensure brand guideline adherence.

The ideal candidate will have 5+ years of experience in digital roles, with exposure to website building and management, a passion for website development, and creating customer journeys. Experience with PPC, digital advertising, content management systems, SEO, Google Ads, and Google Analytics is essential.

The salary ranges from £60,000 to £65,000 per annum, depending on experience, along with an excellent benefits package including private healthcare, enhanced sick leave, maternity and paternity leave, a training budget, and wellbeing perks such as manicures, massages, and barbers in-office.

Other relevant job titles include: Head of Digital Channels, Digital Marketing Lead, Digital Performance Manager, Digital Growth Manager, Digital Experience Manager, MarTech & Digital Strategy Lead, Senior Digital Marketing Manager, Digital Optimisation Lead, Performance Marketing & Digital Channels Lead, Customer Acquisition & Digital Channels Manager.