Digital Marketing Lead (SEO & PPC) - Hybrid Working - £65,000pa

ZipRecruiter; England; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

A successful financial technology company is seeking an experienced Digital Marketing Lead (SEO & PPC) to join their marketing team in London. This hybrid role involves overseeing digital marketing channels, managing a small team, and driving website optimization. The ideal candidate will have 5+ years in digital marketing, adept in PPC and SEO. The salary ranges from £60,000 to £65,000 annually, with excellent benefits including healthcare and wellness perks.

Benefits

Extensive private healthcare

Enhanced sick leave

Generous training budget

In-office wellbeing perks

Qualifications

• 5+ years of experience in a digital marketing role.
• Passion for website development and creating customer journeys.
• Understanding of emerging digital trends.

Responsibilities

• Take ownership of core digital marketing channels.
• Manage team performance and report to Customer Marketing Director.
• Lead strategic planning and website optimization.

Skills

Digital marketing management

SEO

PPC

Content management systems

Google Ads

Google Analytics

Job description

Overview

A successful financial technology company are looking for an experienced Digital Marketing Lead (SEO & PPC) to join the marketing team.

Responsibilities

• Take ownership of the strategic development and operational excellence of the core digital marketing channels to elevate digital presence and performance.
• Manage a small team of two and report into the Customer Marketing Director.
• Lead the strategic planning for all digital channels – identify emerging digital trends and technologies and drive the strategic development and optimisation of the website with a focus on UX/UI, SEO, conversion rates and content effectiveness.
• Take ownership of the marketing technology (MarTech) stack and oversee the strategy and execution of PPC and digital display, email marketing capabilities and in-app marketing.
• Take ownership of reporting and measurement, management of the digital budget and act as the brand champion to ensure adherence to brand guidelines.

Qualifications

• The ideal candidate will have 5+ years’ experience in a digital role, with exposure to website building and management and a passion for website development and creating customer journeys.
• Experience of PPC, digital advertising, content management systems for website updates, SEO and an understanding of Google Ads and Google Analytics.

Role Details

This is a hybrid role – two days per week in their Central London office and three days per week working from home.

Salary & Benefits

The salary on offer is £60,000 - £65,000 per annum dependent on experience and an exceptional benefits package which includes extensive private healthcare, enhanced sick leave and enhanced maternity and paternity, a generous annual training budget and in-office wellbeing perks such as manicures, massages and barbers.

Other Titles

Other job titles relevant to this role include: Head of Digital Channels, Digital Marketing Lead, Digital Performance Manager, Digital Growth Manager, Digital Experience Manager, MarTech & Digital Strategy Lead, Senior Digital Marketing Manager, Digital Optimisation Lead, Performance Marketing & Digital Channels Lead, Customer Acquisition & Digital Channels Manager.