Digital Marketing Executive

Yorkshire Agricultural Society; Harrogate; On-site; GBP 25,000 - 35,000; Full time

Job summary

An exciting opportunity to join a leading organization as a Digital Marketing Executive within the marketing department. This role involves managing social media presence, creating engaging content, and driving audience engagement across platforms. Ideal candidates will have a strong passion for digital marketing, experience in content creation, and excellent communication skills.

Qualifications

• Creative mind with a strong passion for digital marketing and social media.
• Practical experience in content creation including photography, short-form video, and copywriting.
• Confident in creating and editing Reels and Stories for platforms like TikTok.

Responsibilities

• Manage and grow the social media presence across various platforms.
• Create engaging content tailored to specific audiences.
• Track, analyze, and report on social media performance using relevant tools.

Skills

Creativity

Social Media Marketing

Content Creation

Video Editing

Job description

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This is an exciting time to join the Yorkshire Agricultural Society's marketing department. We've recently undergone a rebrand bringing our family of businesses closer together than ever before, and we're looking for someone passionate about farming, food and all things digital to be a part of it.

Purpose of the Role

We're seeking a creative Digital Marketing Executive to support the planning and execution of our digital marketing strategies. You'll play a key role in enhancing our online presence and driving engagement across all platforms. A passion for digital, a keen eye for content, and an understanding of social media marketing are essential for success in this role.

Key Responsibilities

Manage and grow the social media presence of our brands across the Great Yorkshire Showground (including Fodder, Great Yorkshire Show, Great Yorkshire Events Centre, and Harrogate Caravan Park).

Work closely with the Digital Marketing Manager to build brand awareness and engage audiences across platforms including Facebook, Instagram, LinkedIn and TikTok.

Create engaging content such as short-form video, imagery and artwork - while optimising content for each platform.

Monitor and respond to audience engagement.

Collaborate with teams across the showground to align marketing efforts and ensure consistent messaging.

Track, analyse, and report on social media performance using tools such as Sprout Social and native platform insights.

It is not possible for this document to totally encompass or define all tasks that may be required of the post holder. The outlined duties may therefore vary from time to time without materially changing either the character or level of responsibility.

To recognise the importance of fairness and equality in the workplace, to treat everyone with dignity and respect.

To be an ambassador of the Society values.

Experience & Qualifications

A creative mind with a strong passion for digital marketing and social media.

Ability to tailor content and tone of voice for a wide range of audiences - from corporate clients to consumers, farmers, and producers.

Practical experience in content creation including photography, short-form video, copywriting, and basic graphic design (e.g. using Canva).

Confident in creating and editing Reels, Stories, and TikTok's, with a solid understanding of video editing tools (such as CapCut).

Experienced in using social media management platforms (e.g. Sprout Social or similar).

Proven track record of delivering engaging and successful social media campaigns.

Personal Skills

Excellent verbal and written communication skills.

Knowledge of the Microsoft Office Software Suite.

Polite and approachable.

Focus, thoroughness, and keen attention to detail.

Good level of written skills and ability to produce reports.

Has a 'can do/will do' attitude.

Excellent planning & organisational skills.

Analysis of own performance and takes steps to improve this.

Remains focused when faced with competing demands.

Keeps people informed of progress on key tasks.

Adapts their communication style to suit their customer / colleagues, responding to their feedback or queries.

Work to tight deadlines.

Accepts new ideas and change initiatives.

Always conducts themselves in a courteous and professional manner.

Always maintains the strictest levels of confidentiality.

You love working with people and have a natural ability to handle challenges.

Best Companies | Yorkshire Agricultural Society Company Profile

Interviews will be taking place shortly after the 30th August 2025.