Digital Marketing Executive

Toyota Material Handling Logistics Solutions AB; Castleford; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading logistics solutions company in Castleford is seeking a Digital Marketing Executive to enhance brand awareness and improve customer journeys. The role involves managing digital campaigns across platforms, with responsibilities in website UX and SEO. Qualifications include experience in social media, creative writing, and metrics analysis. The position offers a competitive salary, a company pension, and ongoing professional training.

Benefits

Competitive salary

Attractive company pension

Company sick pay

Voluntary critical illness cover

Free eye tests

Free flu jabs

24/7 Employee Assistance Programme

Discount benefits platform

Qualifications

• Proven management of social media platforms.
• Proven campaign experience and results in digital marketing.
• Strong verbal and written communication skills.
• Skills in creative content writing.
• Experience with SEO/SEM and metadata.

Responsibilities

• Execute market contact strategy for brand awareness.
• Simplify and improve website UX, content, and SEO.
• Enhance customer journey and drive ecommerce conversions.
• Measure and report digital marketing ROI.

Skills

Social media management

Email campaign experience

Strong verbal communication

Creative content writing

SEO/SEM knowledge

Job description

Overview

We are looking for a Digital Marketing Executive to work within our Marketing Department based at our business centre in Castleford, West Yorkshire.

Responsibilities

• Brand awareness, nurture & lead gen – execute our market contact strategy
• Website UX - simplify and improve the customer UX, content and SEO
• Ecommerce – improve the customer journey & drive conversion
• R.O.I – measure and report our digital marketing return on investment

Qualifications

• Proven management of social media platforms.
• Proven campaign experience & results – email, social
• Strong verbal and written communication skills.
• Skills and experience in creative content writing
• Proven experience of SEO/SEM and metadata

What we offer

• Competitive salary
• Attractive company pension
• Company sick pay
• Voluntary critical illness cover
• Free eye tests
• Free flu jabs
• 24/7 Employee Assistance Programme
• Benefits platform with instant discounts and offers

We will provide you with industry leading technical training to ensure you have the knowledge and all the tools to do your job. Plus, there are plenty of opportunities to progress your career and develop your skills within Toyota.

Toyota Material Handling is the world’s number one manufacturer of materials handling equipment providing quality sales and service support across the UK.

We foster a culture where our team members are encouraged to continually improve their processes and strive to provide the highest quality in service for our customers. We aim to create a safe environment where our team members feel valued, fulfilled, engaged and happy. We want to attract the best talent and develop our team so that they achieve their full potential. To find out more visit www.toyota-forklifts.co.uk.

Our commitment is to read each application carefully, however due to the high volume of applications we receive regrettably only those selected for an interview will be contacted.

Toyota Material Handling UK is an equal opportunities employer.