Digital Marketing Executive

REDWOOD PUBLISHING RECRUITMENT; Cambridge; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading marketing agency in Cambridge is seeking a PPC & Paid Social Manager to lead innovative digital marketing campaigns. In this full-time role, you will manage PPC and paid social campaigns across platforms, utilizing Google Ads and Meta Ads Manager. The ideal candidate will bring a strong analytical mindset and proven experience. Enjoy a hybrid work setup with three days in the office. This is a fantastic opportunity to make an impact in digital marketing.

Qualifications

• Proven track record in managing PPC and paid social campaigns.
• Strong understanding of Google Ads and Meta.
• Proficient in analytical tools with data interpretation skills.

Responsibilities

• Developing, managing, and optimizing PPC and paid social campaigns.
• Conducting keyword research and audience targeting.
• Tracking campaign performance and reporting on KPIs.

Skills

PPC campaign management

Paid social campaign management

Audience targeting

Data analysis

Creative ad development

Tools

Google Ads

Meta Ads Manager

Google Analytics

Data Studio

Job description

Overview

Are you ready to elevate your career in digital marketing? We are excited to be partnering with a highly successful Cambridge-based marketing agency specialising in innovative advertising, who pride themselves on revolutionary brand strategies, and creative campaigns that drive results for their clients. This role offers hybrid working with three days in the office and two days working from home and is a full-time, permanent role.

As their PPC & Paid Social Manager, you will be at the forefront of planning, executing and optimising campaigns across platforms like Google Ads, Meta, LinkedIn, Tik Tok and other emerging channels.

Responsibilities

• Campaign Management – Developing, managing and optimizing PPC and paid social campaigns, while overseeing internal and client budgets.
• Audience Targeting – Conducting keyword research, audience targeting and competitor analysis to identify opportunities.
• Creative Testing – Creating and testing and refining ad copy, visuals and formats to maximise impact.
• Performance Monitoring – Tracking campaign performance, reporting on KPIs and identifying insights and opportunities for improvement.
• Staying Current – Keep up to date with platform updates, algorithm changes and best practices.

Qualifications

• The ideal candidate will have a proven track record in managing PPC and paid social campaigns, with a strong understanding of Google Ads, Meta, Ads Manager and at least one additional paid channel (LinkedIn, Tik Tok, Pinterest etc).
• You will be proficient in analytical tools like Google Analytics and Data Studio, with the ability to interpret data effectively.
• You will be an analytical and strategic thinker, who excels in a fast-paced environment. You should be comfortable adjusting tactics to deliver great results, while being a self-motivated individual and a positive team player.

How to apply

If you’re passionate about innovative advertising and ready to make an impact, please do get in touch. For further information please send your CV with a short cover note to: [e-mail]