Digital Marketing Executive

CLEO Systems; Ashford; Hybrid; GBP 24,000 - 29,000; Full time

Job summary

A health tech company in Ashford is seeking a Digital Marketing Executive to join its marketing team. The ideal candidate will create engaging content, manage CRM systems, and execute campaigns. Responsibilities include optimizing SEO strategies and analyzing performance metrics. A degree in Marketing or Business and 3+ years of experience in digital marketing are required. The position offers a salary of up to £29,000, along with various benefits, in a remote/hybrid work environment.

Benefits

Salary up to £29,000

Nest pension scheme

Private GP access

Free counselling service

Ongoing learning opportunities

Qualifications

• 3+ years’ experience in digital marketing.
• Proven experience delivering digital marketing initiatives that drive leads.
• Excellent communication skills and ability to explain complex subjects.

Responsibilities

• Create engaging digital content for website and social media.
• Manage and optimize HubSpot CRM for lead generation.
• Plan and execute digital marketing campaigns across various channels.

Skills

Digital marketing

SEO strategies

CRM systems

Google Analytics

Adobe Creative Suite

PPC campaigns

Content creation

Event marketing

Education

Degree in Marketing or Business

Tools

HubSpot CRM

Google Ads

LinkedIn Ads

Job description

The role

Join CLEO Systems and help shape the future of healthcare technology.

At CLEO Systems, we take a refreshingly different approach to empowering clinicians through innovative digital solutions. As a growing health tech business (and a proud subsidiary of IC24, a leading not-for-profit social enterprise), we’​re looking for a Digital Marketing Executive who’s creative, collaborative, and excited to make a real impact to join our growing marketing team.

This is a hands‑on role where your ideas matter, your work is visible, and your campaigns directly support business growth.

What you’ll be doing

• Create engaging digital and video content for our website, social media, and marketing collateral, aligned with brand and audience needs
• Manage and optimise HubSpot CRM for lead generation, segmentation, and campaign reporting
• Plan, execute, and optimise digital marketing campaigns across social, paid, and web channels
• Support event marketing, including UK health tech conferences and industry events
• Collaborate on website development and improve SEO performance
• Develop and implement SEO strategies to grow organic traffic
• Manage and optimise PPC campaigns (Google Ads, LinkedIn Ads), tracking ROI
• Analyse performance using Google Analytics and HubSpot, producing clear monthly reports
• Work with internal teams and external partners on joint marketing campaigns

What we’re looking for

• 3+ years’ experience in digital marketing
• Degree in Marketing, Business, or equivalent practical experience
• Proven experience delivering digital marketing initiatives that drive leads and sales
• Strong commercial mindset with a strategic and creative approach
• Confidence working with CRM systems, paid media, and analytics tools
• An eye for design and experience using tools such as Adobe Creative Suite
• Excellent communication skills and the ability to explain complex technical subjects clearly
• A positive, can‑do attitude with a curiosity for innovation in healthcare tech

What’s in it for you?

• Salary up to £29,000, depending on experience
• Nest pension scheme
• Benenden Health – private GP access and secondary care support
• Free 24/7 independent counselling service
• Reward and discount platform
• Ongoing learning and development opportunities

Due to the nature of this position, employment is subject to proof of eligibility to work in the UK, completion of a satisfactory basic DBS disclosure and two references.

Remote/Hybrid (occasional travel may be required to Ashford/Kent)

Monday to Friday, 37.5 hours per week.

Closing date: Thursday 12th February 2026

About CLEO Systems

CLEO Systems is part of Integrated Care 24 (IC24), a leading not-for-profit social enterprise delivering NHS 111, GP out‑of‑hours services, and innovative healthcare solutions to over 6 million patients across the UK.

Diversity and Inclusion

At CLEO Systems, we celebrate innovative ideas and bold individuals. We are committed to equal opportunities for all and encourage applications from underrepresented groups, including ethnic minorities and people with disabilities. Should you require adjustments during the application process, please reach out to our recruitment team at [e-mail]

Apply today to be part of a team that’s transforming healthcare.

Website: www.cleosystems.com