Digital Experience Manager

Charities Aid Foundation; City of Westminster; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A prominent charity organization in the UK is seeking a Digital Experience Manager to enhance their web properties. You will be responsible for driving SEO strategies, managing the website backlog, and ensuring optimal user experiences. The ideal candidate has over 5 years of experience in managing content for websites, strong HTML skills, and excellent stakeholder engagement abilities. This role offers a hybrid working environment and extensive benefits including six weeks of holiday and a pension scheme.

Benefits

Six weeks holiday plus bank holidays

Development opportunities

Pension scheme with better-than-market employer contribution

Social impact benefit schemes

Qualifications

• 5+ years' experience managing content management systems and websites.
• Strong ability to write HTML and read CSS/Javascript.
• Proven expertise in search engine optimisation, including tools like SEMRush.

Responsibilities

• Own the management and prioritisation of the website backlog.
• Lead SEO strategy implementation across CAF websites.
• Provide expert consultancy on user experience best practices.

Skills

HTML proficiency

SEO expertise

Stakeholder management

User experience knowledge

Analytics platform experience

Tools

Google Tag Manager

SEMRush

Job description

What you will do

We are looking for a talented Digital Experience Manager to join our Marketing Department at the Charities Aid Foundation (CAF). Working closely with the Senior Digital Experience Manager, you’ll drive the strategic development of CAF’s web properties, combining SEO expertise, content implementation and UX optimization to deliver exceptional customer experiences. You’ll manage our website backlog, lead content projects, and champion data‑driven decision‑making across all digital touchpoints while maintaining our brand standards.

The Charities Aid Foundation exists to accelerate progress in society towards a fair and sustainable future for all. Over the last 100 years, we have led the way in developing innovative approaches to giving. Annually, we distribute over £1 billion to social purpose organisations around the globe.

As a leading charity operating from the UK, US and Canada, alongside an international network of partners, CAF works at the centre of the giving world. We collaborate with corporate and individual donors to enable them to give more effectively, strategically and impactfully.

Diversity and inclusion is central to our culture. We want to attract, retain and develop the best of talent at all levels, ensuring our workforce represents the society we serve and that every voice matters.

Responsibilities

• Own the management and prioritisation of the website backlog, ensuring delivery aligns with business objectives and budget.
• Lead SEO strategy implementation across CAF websites to drive optimal search visibility and performance.
• Provide expert consultancy on user experience best practices for marketing campaigns and product content.
• Manage website performance reporting and analytics strategy, delivering actionable insights for optimisation.
• Lead stakeholder engagement and manage external agency relationships for successful web project delivery.
• Champion digital accessibility and compliance across all CAF web properties.

Qualifications

• 5+ years’ experience managing content management systems and websites.
• Strong ability to write HTML and read CSS/Javascript.
• Proven expertise in search engine optimisation, including tools like SEMRush.
• Knowledge of UX best practices, accessibility standards and content design concepts.
• Experience with analytics platforms, Google Tag Manager, and multi‑variant testing.
• Excellent stakeholder management skills with the ability to communicate complex digital concepts to non‑technical audiences.

Benefits

• Permanent hybrid ways of working where roles allow.
• Six weeks holiday plus bank holidays.
• A wide range of development opportunities to support personal and professional growth.
• Pension scheme with better‑than‑market employer contribution options.
• Social impact benefit schemes.