Digital & E-Commerce Marketing Executive

Only Marketing Jobs; Milton Keynes; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading beverage company is seeking a motivated Digital & E-commerce Executive to enhance brand presence and grow sales. In this role, you will manage digital strategies, oversee website and CRM development, and analyze performance metrics. Ideal candidates will have strong experience in digital marketing, e-commerce, and the ability to work collaboratively. This position offers challenges and opportunities for creative contributions toward customer engagement and brand loyalty.

Qualifications

• Proven experience in digital marketing and e-commerce roles.
• Strong analytical skills for assessing website and CRM performance.
• Ability to work collaboratively with cross-functional teams.

Responsibilities

• Develop and implement e-commerce and CRM strategies.
• Manage website performance and optimize for SEO and UX.
• Support segmentation and targeted campaigns in Klaviyo.

Skills

Digital marketing strategy

SEO

User experience (UX)

CRM management

E-commerce

Tools

Shopify

Klaviyo

Job description

Location: Any of our UK HUBS

Are you ready to Be Your Best Barr None

Lets Grow!!!

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.

At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine(INFO…)

We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

A highly motivated and talented Digital & E-commerce Exec within our Digital Marketing team. As the Digital & E-commerce Exec you will be responsible for all aspects of executing digital strategies to enhance brand presence and grow DTC sales for AGB brands, with a focus on our website execution and path to purchase or engagement.

You will work closely with cross-functional teams and external agencies to ensure the websites and CRM deliver an exceptional user experience and drive customer engagement and loyalty.

Your responsibilities will include...

• Development and implementation of the website, e-comm and CRM strategy
• Own website management and maintenance from both content and technical requirements, ensuring they are accurate and in line with brand plans & positioning whilst optimising technically, including SEO, AEO and UX.
• Maintain Shopify brand websites performance and deliver learnings to drive continuous improvement initiatives to collect 1P data
• Support the Klaviyo CRM systems, including data management, segmentation, and targeted campaigns
• Analyse and integ…

What you’ll bring…

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