Digital Director (Paid Social and Programmatic)

Publicis Groupe UK; Greater London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading marketing agency seeks a Digital Director to join the Disney Programmatic and Social Investment team in London. In this hybrid role, you will collaborate with stakeholders to drive innovative strategies and deliver high-performance campaigns. The ideal candidate should possess deep expertise in Programmatic and Social digital media with strong leadership skills. You will engage with clients, manage team growth, and ensure excellent media execution across platforms. Benefits include flexible working, reflection days, and supportive family policies.

Benefits

WORK YOUR WORLD opportunity

REFLECTION DAYS

HELP@HAND BENEFITS

FAMILY FRIENDLY POLICIES

FLEXIBLE WORKING, BANK HOLIDAY SWAP

BIRTHDAY DAY OFF

GREAT LOCAL DISCOUNTS

Qualifications

• Experience in Digital with deep expertise in Programmatic and Social.
• Ability to discuss and provide expert insights on these media channels.
• Strong Media Owner Relationships and negotiating skills.

Responsibilities

• Collaborate in developing and driving Disney's Programmatic and Social strategy.
• Lead implementation of platform opportunities for Disney.
• Build strong relationships with Disney clients for strategy.
• Innovate and present new strategic approaches.
• Manage and support the Digital and Social team.
• Collaborate to meet campaign KPI targets.
• Present compelling strategies for client briefs.
• Prepare award submissions showcasing excellence.
• Ensure high standards in deliverables.

Skills

Digital expertise in Programmatic and Social

Negotiating skills

Understanding of digital ecosystem

Job description

BRAND: Publicis Imagine
Job Function: Media Trading
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world's largest communications group in the world. With more than 108,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We continued on that journey with the 2019 acquisition of Epsilon and most recently the announcement of our market-leading investment in AI. We are driving towards a future where being smart, at scale, with the best Identity product in the market, will help deliver better outcomes for our clients.
Publicis Media is one of the four solutions hubs of Publicis Groupe present in more than 100 countries with over 23,000 employees worldwide. Alongside our global agency brands (Zenith, Starcom, Spark), the "Power of One" model gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

About the client....

"If you can dream it, you can do it" - Walt Disney

Overview

This vacancy is an opportunity to join the Disney Programmatic and Social Investment team, which is responsible for planning and buying all Digital Programmatic and Social campaigns. The overall Investment team is comprised of 32 individuals with diverse skills and expertise across the media and technology landscape. Digital Programmatic and Social Investment works in close collaboration with Media Planners, and the AV Investment team to help design integrated solutions to Disney's communication challenges.
The Digital Director will assist on leading Disney's Programmatic and Social strategy alongside the Digital Business Director, overseeing long-term planning, media execution, and the Digital Investment team's overall planning and buying output.
Reporting to the Digital Business Director at Publicis Imagine, this role requires a strategic mindset, strong leadership skills, and a thorough understanding of the evolving Digital Programmatic & Social landscape.

Responsibilities

• Strategic Leadership: Collaborate in developing and driving Disney's Programmatic and Social strategy, ensuring best-in-class media planning and execution across all Programmatic and Social Platforms.
• Platforms & Technology: Keep up to date with development and emerging trends in the Programmatic and Social landscape, leading the implementation of platform opportunities for Disney.
• Client Engagement: Build and maintain strong, trusted relationships with Disney clients, acting as a key point of contact for Programmatic and Social strategy and execution.
• Innovation & Thought Leadership: Lead and present brilliant new strategic Programmatic and Social approaches and innovative media solutions to drive Disney's success.
• Partner Relationships: Leverage strong relationships with platforms and media owners to develop Disney roadmaps and maximise investment efficiency for Disney from existing partnerships.
• Team Leadership & Development: Managing and supporting the growth of the Digital and Social team, ensuring the timely delivery of high-performance campaigns to market-leading standards.
• Performance & Compliance: Collaborate with the team to meet all campaign KPI targets, all reporting delivered to clients correct and insightful commentary, while monitoring vendor spend and JBP value and distribution.
• Collaboration & Integration: Work closely with the Accounts, D&T, Strategy and Planning teams to ensure alignment with processes and ensure strong holistic strategic approaches to clients
• Client Briefs & Presentations: Responding to and presenting client briefs with compelling strategies and insights.
• Awards & Recognition: Prepare award submissions to showcase excellence in Programmatic and Social strategy and execution for Publicis Imagine.
• Operational Excellence: Ensure the Programmatic and Social teams maintain high standards in deliverables, organisation, team administration, and financial management.

Qualifications

• Experience in Digital with deep expertise in Programmatic and Social. The ideal candidate should be able to confidently discuss and provide expert insights on both these media channels.
• Understand the wider digital ecosystem across Direct Display, CTV, Digital Audio and BVOD/SVOD.
• Strong Media Owner Relationships and negotiating skills.

Additional information

Publicis Imagine has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).