Digital Content Manager - Consumer Health

Bayer SAS; Reading; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A global healthcare company in Reading is seeking a Digital Content Manager to oversee the content supply chain, manage the content roadmap, and define the content strategy. The ideal candidate will have a strong creative focus and experience in a consumer goods or healthcare environment. Benefits include a competitive compensation package, private healthcare, and flexible working options.

Benefits

Competitive compensation package

28 days annual leave plus bank holidays

Private Healthcare

Generous pension scheme

Wellness programs

Flexible and Hybrid working

Support for professional growth

Qualifications

• Previous role with a creative and digital focus.
• Effective collaborator who can influence cross-functional teams.
• Strong analytical skills with the ability to understand and analyze different types of data.

Responsibilities

• Oversee the content supply chain from generation to implementation.
• Manage the content roadmap and work with Medical teams.
• Define and deliver the content strategy.

Skills

Creative and digital focus

Process optimization

Collaboration

Analytical skills

Consumer goods experience

Job description

Overview

We are currently recruiting for a Digital Content Manager to join this team. The Digital Content Manager will be responsible for defining & executing the holistic search strategy and overseeing our content supply chain end to end. This role will involve collaboration with cross-functional teams to ensure compliance, alongside implementing the innovation roadmap across digital services, tools, and approaches - including CRM, chatbots & further digital solutions.

Responsibilities

• Oversee the content supply chain end-to-end - from generation and approval to implementation across tools, platforms, and assets.
• Manage the content roadmap, working closely with Medical teams to enable execution, secure approvals, set priorities, and remove roadblocks.
• Ensure compliance across agencies and the marketing team.
• Stay up to date on marketing technology relevant to content.
• Define and deliver the content strategy, including the organic media roadmap in partnership with agencies and the brand team.
• Lead the rollout of global tools and initiatives related to content.
• Collaborate closely with the Media Manager, DT&IT, agencies, and Medical stakeholders.
• Support EDAM, R&Rs, and P&I management processes.
• Deploy the agreed innovation roadmap in digital services such as chatbots, live agents, gamification, and couponing. Support Connected Pack initiatives.
• Manage CRM plan and execution together with brand teams, agencies, and DT&IT.

Qualifications

• Previous role with a creative and digital focus.
• Experience optimising processes, performance, and campaigns.
• Effective collaborator who can influence cross-functional teams.
• Results-oriented and comfortable with ambiguity and taking initiative.
• Experimental and curious mindset.
• Ability to work with multiple internal and external partners to deliver project outcomes.
• Strong analytical skills with the ability to understand and analyse different types of data and infer appropriate actions.
• Experience in working in a consumer goods / health care environment.

Benefits

• Competitive compensation package consisting of an attractive base salary and annual bonus. Individual recognition awards can be granted in addition to company bonus.
• 28 days annual leave plus bank holidays
• Private Healthcare, generous pension scheme and Life Insurance
• Wellness programs and support
• Employee discount scheme
• State of the art offices
• International career possibilities
• Flexible and Hybrid working
• Help with home office equipment
• Volunteering days
• Support for professional growth in a wide range of learning and development opportunities
• We welcome and embrace diversity providing an inclusive working environment

Note: Bayer is an organisation where decisions are made together and where innovation cycles are in 90 days sprints. Our operating model (Dynamic Shared Ownership) is a reimagined way of operating a multinational company which moves at speed and scale with the goal of delivering on our vision. Being part of #TeamBayer means that you are part of our vision and of our future - delivering to our farmers, patients, and consumers.