Overview
- Shape a UK-first digital content strategy in a sustainable B2B business
- High-impact role with agency support and strong cross-functional collaboration
About Our Client
Our client is a well-established, international organisation with a strong UK presence and a portfolio of respected, product-led brands. The business is innovation-driven, commercially focused, and operating at the forefront of long-term market and regulatory change.
Job Description
- Develop and execute a holistic digital content strategy across web, social media, and CRM
- Collaborate with channel marketing, product, and cross-functional teams to align content with business objectives
- Plan, optimise, and map website content and user journeys to improve engagement and UX
- Manage and coordinate the social media content calendar for timely, brand-consistent messaging
- Oversee the CRM campaign calendar, delivering targeted, data-driven communications
- Brief and manage external agencies to ensure strategic alignment and high-quality delivery
- Embed SEO best practices across digital content, considering AI-led search trends
- Monitor and analyse digital performance metrics, providing insights and recommendations
- Integrate content planning with broader marketing campaigns, product launches, and brand initiatives
The Successful Applicant
About You:
- Proven experience in developing and executing digital content strategies across web, social, and CRM
- You will have at least 7+ years experience in a similar role
- Strong background in B2B product-led marketing or technical/solution-driven environments
- Experience collaborating cross-functionally with marketing, product, and technical teams
- Skilled in SEO, content optimisation, and performance marketing
- Ability to translate complex product information into clear, customer-focused messaging
- Excellent project management, communication, and stakeholder management skills
- Comfortable working in a fast-paced, collaborative environment
- Experience managing external agencies to deliver campaigns effectively
- Analytical mindset with the ability to turn data into actionable insights
What's on Offer
- Attractive salary with 10% performance bonus and pension contribution
- Hybrid working: 3 days in-office, 2 days remote
- Permanent position based in Hampshire (accessible from the Bournemouth area as well)
- Dynamic, collaborative culture with a strong focus on innovation and excellence