Digital Content Creator

Sony Music; Camden Town; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading music entertainment company in Camden Town is seeking a creative individual to join their Digital department. The role involves creating engaging short form content for various social media platforms, collaborating with teams to support artists' campaigns, and analyzing content performance. The ideal candidate should understand pop culture trends and have proficiency in creative tools. This opportunity supports personal growth and offers an array of impressive benefits.

Benefits

Private medical cover

Generous pension scheme

Life assurance

Income protection

Winter break time off

Qualifications

• Fluent in creating engaging short form content.
• Up to date with current trends in social media.
• Ability to manage multiple projects efficiently.

Responsibilities

• Create original, on-trend short form content for socials.
• Develop content strategies tailored to each artist.
• Analyze content performance and use data for improvement.
• Capture content at shoots and events.

Skills

Content creation

Understanding of pop/internet culture

Social media analytics

Adobe Creative Suite

Trend analysis

Tools

Capcut

Job description

Sony Music Entertainment – Overview

Here at Sony Music Entertainment, we are shaping what's next in a way that creates impact. Forging powerful new ideas at the heart of music, technology, and culture that entertain and move people. This is your opportunity. Part of a global community, united by individual passion, rising to that challenge every day. Adapting at pace and supporting one another, inspired to influence the future. For the benefit of you, our people; our creators, our business, and wider society too. This is your chance to shape your impact on Sony Music and beyond. The Digital department at Columbia is an exciting, fast paced, forward-thinking, front-line department. We are among the very first to hear brand new music and are responsible for managing strategy for artists across social, content and online platforms. It\'s a busy department, but a very rewarding one, at the centre of every artist campaign - from when they are first signed, to when they are headlining their first arena! We are a close-knit group and work brilliantly as a team, helping each other to achieve our goals and being there to support each other as much as possible. We celebrate each other\'s successes, and we are there to support when things aren\'t going as we\'d hoped!

Responsibilities

• Create original, on-trend short form content including memes, videos, edits and fan-first visuals for socials (TikTok, Instagram, X/Twitter, YouTube Shorts, etc.)
• Develop fan-facing content strategies tailored to each artist\'s unique voice and audience
• Collaborate with the digital and marketing and analytics teams to create performance-driven assets for A/B testing
• Ability to creatively interpret briefs and oversee execution to a high standard
• Regularly analyze content performance and use data to improve future creative output
• Stay up-to-date on trends in music, pop culture, internet culture, and digital platforms to inform timely content ideation
• Translate marketing goals into engaging visual content that drives awareness, engagement, and conversion
• Help build and manage content timelines for campaigns and releases
• Capture content at shoots and events. A real fan - someone who has a deep understanding of fan behaviour and what makes people connect via social content to a broad range of artists
• Fluent in short form content
• Up to date with cultural touchpoints and a wide knowledge of pop/internet culture generally
• Proficient in creative tools such as Adobe Creative Suite, Capcut etc.
• Familiarity with social media analytics and how to use data to inform content strategy
• Thorough understanding of TikTok, Instagram, YouTube Shorts, X (including platform-specific trends and best practice)
• Ability to work on several projects at once
• Confident in feeding back to internal and external stakeholders. You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There\'s also time off over winter break

Equal Opportunities: As an active part of a culturally and socially diverse society, Sony Music\'s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.