Demand Generation Specialist EMEA

Algomarketing Ltd.; Remote; GBP 50,000 - 70,000; Part time

Job summary

A leading marketing firm seeks a Demand Generation Specialist to lead campaigns across EMEA for a 14-month maternity leave cover. The ideal candidate has over 5 years of experience in demand generation and digital marketing. Responsibilities include developing multi-channel strategies, analyzing campaign metrics, and collaborating with global teams. If you have a startup mentality and excellent project management skills, this role offers an impactful opportunity to shape marketing initiatives.

Qualifications

• 5+ years relevant experience running scaled demand generation campaigns.
• Deep understanding of paid media tactics and marketing automation.
• Proven track record of landing global campaigns in EMEA markets.

Responsibilities

• Develop multi-channel demand generation strategies for EMEA mid-market and startups.
• Track, analyze, and report on campaign performance metrics.
• Collaborate with sales and marketing teams to implement effective campaigns.

Skills

Demand generation marketing

Digital marketing strategies

Project management

Analytical skills

Communication skills

Collaboration

Job description

Demand Generation Specialist EMEA (Mat Leave)

Department: Demand Generation

Employment Type: Contract

Location: UK

Description

We're seeking an experienced, creative, and results-oriented demand generation marketer with scaled and velocity marketing expertise to drive world-class demand generation and campaigns for Startup and mid-market businesses in EMEA. This is a 14 month maternity leave cover contract but also a business critical role that will have a significant impact across our GTM organization. Moreover, you will help realize this strategy through driving marketing activations, building creative new programs, and working with sales to ensure full-funnel alignment. This role requires a highly collaborative individual who thinks both strategically and tactically to get things done.

Responsibilities

• Develop the multi-channel, regional demand generation strategy and plan to grow pipeline for mid-market companies and startups across EMEA in collaboration with global marketers and regional experts
• Work with global and regional performance media experts to acquire and re-engage customers through a broad mix of paid media tactics
• Land global campaigns in conjunction with audience PMMs and global campaign leads to acquire and nurture leads at scale through digital content, paid placement, digital events, targeted nurture programs, etc.
• Build or adapt compelling content, marketing assets, and thought leadership to address unique regional needs working with global and regional channel experts
• Own key business and revenue metrics for mid-market and startup across sales funnel while investigating business health issues such as conversion, lead quality, etc.
• Leverage the marketing tech stack and analytics capabilities to drive data-driven decision-making and optimise the demand generation engine
• Look for innovative new ways to reach and engage our users
• Be a thought leader representing EMEA as we grow across our campaigns and broader go-to-market
• Continually optimise for efficiency, scale for growth, and prioritise for focus
• Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
• Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.
• Use and/or recommend leading tools to improve or accelerate the work of the campaigns function
• Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies.
• Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy.
• Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns.

Minimum Requirements

• 5+ years relevant experience running scaled demand generation campaigns
• Deep understanding of paid media tactics, digital marketing strategies, marketing automation, email marketing tactics, and lead management
• Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow up, and earning trust as a strategic business partner
• Proven track record of landing global campaigns in EMEA markets.
• Proven track record of mapping out and executing an end-to-end, multi-channel customer journey plan.
• Proven track record of defining and executing programmes with a wide range of cross-functional stakeholders that deliver against funnel metrics and KPIs.
• Strong written and verbal communication skills; able to convey complex topics with simplicity.
• Superb organization and project management skills and the capacity to manage multiple complex projects at once; you’re a master juggler and don’t let it get the best of you.
• Excellent analytical skills and the ability to craft actionable insights from complex data.
• Strong ability to work cross functionally in a highly matrixed organization.
• A startup mentality with a bias to action and the ability to flex in a fast-paced environment.
• Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
• Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.
• Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies.
• Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns.