Demand Generation Manager

Wiser Elite; Elmbridge; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading talent assessment solutions provider in Elmbridge is seeking an experienced Demand Generation Manager to drive growth through data-driven marketing initiatives. You will develop integrated campaigns and collaborate closely with product and sales teams. The ideal candidate will have a strong background in B2B marketing, particularly in the SaaS or HR tech sectors. This role offers hybrid working with 3 days in the office, contributing to a dynamic and collaborative work culture.

Benefits

Competitive salary and benefits

Hybrid working model

Collaborative culture

Impactful role

Qualifications

• Proven track record in B2B demand generation, ideally within SaaS, HR tech, or professional services.
• Strong understanding of marketing automation platforms like HubSpot and Pardot.
• Highly analytical with a results-driven mindset.

Responsibilities

• Develop and manage integrated demand generation campaigns across multiple channels.
• Plan and execute lead nurturing strategies to convert prospects.
• Own marketing automation and CRM processes to optimize campaign performance.

Skills

B2B demand generation

Marketing automation platforms

Lead lifecycle management

Data segmentation

Funnel optimisation

Analytical skills

Collaboration

Tools

HubSpot

Salesforce

Pardot

Job description

Overview

An exciting opportunity has arisen for an experienced Demand Generation Manager to join a dynamic and innovative organisation at the forefront of talent assessment solutions. Based in Thames Ditton, this role is perfect for a results-driven marketer who thrives in a fast-paced B2B environment. You'll play a pivotal role in developing and executing data-driven marketing campaigns that fuel the sales pipeline and drive growth across global markets. Reporting into the Head of Marketing, you'll collaborate closely with product, sales, and content teams to attract and convert high-quality leads.

Responsibilities

• Develop and manage integrated demand generation campaigns across digital, email, content, and events channels
• Plan and execute lead nurturing strategies to convert prospects through the funnel
• Own marketing automation and CRM processes (e.g., HubSpot, Salesforce) to track, optimise, and report on campaign performance
• Collaborate with sales to align marketing efforts with pipeline and revenue goals
• A/B test messaging, creative, and calls-to-action to optimise engagement
• Manage external agencies and vendors where appropriate

Qualifications

• Proven track record in B2B demand generation, ideally within SaaS, HR tech, or professional services
• Strong understanding of marketing automation platforms (e.g., HubSpot, Pardot)
• Skilled in lead lifecycle management, data segmentation, and funnel optimisation
• Highly analytical, with a results-driven mindset and keen attention to detail
• Excellent communicator and collaborator
• Comfortable working in a hybrid environment with 3 days per week in Thames Ditton

Benefits

• Competitive salary and benefits
• Hybrid working model (3 days office, 2 remote)
• A collaborative and purpose-driven culture
• The chance to make a tangible impact in a growing global business

Apply now to take the next step in your marketing career and contribute to a company transforming the way organisations understand and develop talent.