Data Analyst, Experience Insights

ITV plc.; Leeds; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading media organization seeks a Data Analyst to join their cross-functional team in Leeds. The role involves analyzing audience journeys and providing insights to enhance viewer engagement. Candidates should have substantial experience in data analytics, excellent presentation skills, and familiarity with tools like SQL and Google Analytics. This position offers hybrid working from the office in Leeds or Media City Manchester, focusing on driving business value from data analytics.

Qualifications

• Proven experience in a data analytics role.
• Ability to create insightful analyses and dashboards.
• Comfortable visualising and presenting data.

Responsibilities

• Analyse audience journeys to drive business value.
• Provide accurate analysis on viewer engagement.
• Communicate insights to stakeholders effectively.

Skills

Data analysis

Data visualization

Communication

SQL

Problem-solving

Tools

Google Analytics (GA4)

SQL

Tableau

AWS (Redshift)

GCP (BigQuery)

Job description

As part of a cross‑functional team you will partner with business leaders and key stakeholders to understand their challenges and identify and answer the "big questions". You will work closely with Insight Managers, Data Scientists and Data Engineers to innovate, inform and impact decision‑making. You will sharpen your technical skills to create outcome‑focused insight for your domain while thinking critically and collaboratively to build relationships and create recommendations that balance the requirements of your clients with ITV's wider strategic objectives.

Responsibilities

• Analysing audience journeys and providing insight on our viewers to drive business value.
• Provision of accurate and insightful analysis on how our viewers engage and consume the nation’s best‑loved and most‑watched content, across broadcast, VOD or SVOD (Subscription Video on Demand).
• Communicating analytics and insight to business stakeholders in a non‑technical, strategically‑minded and impactful manner.
• Promoting and embedding data experimentation and innovation across ITV business domains to drive business outcomes and value.
• Embedding new methodologies, processes and ways of working across business domains.
• Building analytical solutions, such as attribution methodologies across marketing campaigns, content release strategies or viewer segmentations.
• Proof of concept analysis to support the implementation of new metrics or segmentation methodologies that ladder up to our KPIs.
• As part of a cross‑functional team, developing and embedding dashboarding solutions for business stakeholders, enabling a culture of self‑service analytics.
• Evaluating performance of content, release strategies and marketing and product experiments. Making recommendations for future tests and next steps.
• Collaborating with subject matter experts in a range of disciplines, including Insight Managers, Data Scientists, Analysts and business stakeholders to drive projects forward.

Qualifications

• Proven experience (or similar exposure) within a data analytics role, with the ability to turn complex data into meaningful insights.
• Ability to create insightful analysis and dashboards.
• Comfortable visualising and presenting analysis across a range of formats (reports, PowerPoint, dashboards, e‑mail).
• Experience using SQL to analyse large datasets on Data lakes or EDWs.
• Understanding of analytical techniques and statistical concepts.

Other things we’re looking for (key criteria)

• Experience working with digital analytics tools such as Google Analytics (GA4).
• Experience working with cloud‑based platforms such as GCP (BigQuery), AWS (Redshift) and Databricks preferable.
• Knowledge of A/B testing principles.
• Experience working with data visualisation tools such as Tableau or Looker Studio.
• Strong communication skills, with the ability to tell stories with data.
• Keen problem solver who can demonstrate critical thinking, coupled with strong communication skills.
• Ability to work in a collaborative and cross‑functional environment.
• Excellent attention to detail and proactive in preventing errors.
• A passion for TV programmes and an interest in the wider media landscape.

Workplace

ITV White City / Media City Manchester / Leeds (Role needs to be based from one of these office locations with hybrid working).