Customer Growth Lead - Planning and Best Practice

Tesco; Welwyn Garden City; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading retail company in the UK is looking for an Audience Strategy Lead to spearhead the planning and implementation of audience-focused strategies. The ideal candidate will have extensive experience in data-driven audience creation and analytics. Responsibilities include shaping the audience framework, collaborating with cross-functional teams, and driving measurable results. The role promotes a flexible hybrid working environment, allowing you to balance collaboration with personal commitments.

Benefits

Annual bonus scheme up to 20%

Holiday starting at 25 days plus personal day

Private medical insurance

26 weeks maternity and adoption leave

Free 24/7 virtual GP service

Qualifications

• Deep experience in analytics and insights in a multi-channel environment.
• Proven ability to lead decision forums and simplify methodologies.
• Strong track record in delivering measurable outcomes through CRM.

Responsibilities

• Define and evolve the audience framework for Personalisation.
• Act as the Audience Subject Matter Expert within the Planning Pod.
• Own prioritization for opportunity briefs and campaign activation.
• Partner with Measurement and Analytics for measurable activity.
• Develop tools and playbooks for decision forums.

Skills

Data-driven audience creation

Analytics

Stakeholder management

Storytelling skills

Influential communication

Job description

Tesco UK • Shire Park, Kestral Way, Welwyn Garden City • Permanent • Apply by 22-Jan-2026

Lead the creation and implementation of audience planning standards, driving customer-focused, value-led strategies across Personalisation. Serve as the go-to expert on audience frameworks, quality, and best practices, empowering the Planning Pod to deliver purposeful, measurable results.

What is in it for you

We're all about the little helps. That's why we make sure our Tesco colleague benefits package takes care of you - both in and out of work. To find out more click here!

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (after 1 years' service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

You will be responsible for

• Shape the Audience Strategy: Define and continuously evolve the end-to-end audience framework for Personalisation, embedding best practices, guardrails, and governance to optimise engagement and reduce fatigue.
• Lead with Expertise: Act as the Audience Subject Matter Expert within the Planning Pod, prioritising customer plans against growth objectives.
• Drive Planning & Activation: Own prioritisation and operating rhythms for opportunity briefs, campaign activation, and post-launch learning‑balancing short‑ and long‑term value.
• Champion Measurement & Value: Partner with Measurement, Analytics, and Finance to ensure all activity is measurable, value‑validated, and aligned to commercial priorities.
• Standardise & Scale: Develop tools, templates, and playbooks for opportunity sizing, acceptance criteria, and decision forums.
• Innovate & Benchmark: Stay ahead of market trends, integrating new capabilities (e.g., decisioning, cross‑channel orchestration) into best practices.
• Refresh & Communicate: Run quarterly standards updates, refreshing segments, guardrails, and sharing impact insights across teams.
• Collaborate Across Functions: Build strong partnerships with Customer, Rewards, Journey, and Commercial teams to co‑create actionable audience briefs and support forecasting.
• Set Measurement Standards: Operate with authority across matrixed teams, defining and maintaining measurement frameworks and methodologies for all analytical resources supporting Personalisation.

You will need

• Expertise in Audience Strategy: Deep experience in data‑driven audience creation, analytics, and insights within a fast‑paced, multi‑channel environment.
• Framework Leadership: Proven ability to design and govern frameworks, lead decision forums, and simplify complex methodologies for diverse stakeholders.
• Influential Communicator: Strong stakeholder management, prioritisation, and storytelling skills to drive alignment and impact.
• Value Delivery: A track record of delivering measurable outcomes through Personalisation and CRM initiatives.
• Industry Knowledge: Experience in retail, loyalty, and customer programmes is highly desirable.

About us

You might know us as a supermarket, technology company or even for our award‑winning mobile network. Truth is, we're all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone's welcome.

That's why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.