CRO Specialist: Conversion & Growth Strategy

Irwin Mitchell LLP; Sheffield, Birmingham, Leeds, Manchester; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A national law firm is seeking a Conversion Rate Optimisation Executive to enhance its digital marketing strategy by driving improvements in conversion rates. The role involves analysing website performance, conducting A/B testing, and collaborating with marketing colleagues. The ideal candidate will have hands-on experience in CRO, strong analytical skills, and excellent communication abilities. This position includes attractive benefits like flexible holidays and wellness initiatives.

Benefits

25 days holidays plus bank holidays

Generous pension schemes

Volunteering days

Health membership benefits

Qualifications

• Hands on experience in CRO with proven track record.
• Familiarity with leading CRO tools is a must.
• Proactive mindset and adaptability is essential.

Responsibilities

• Analyse website performance to find improvement opportunities.
• Design and run A/B tests to improve conversion rates.
• Monitor initiatives and share insights with team.
• Collaborate to reduce customer acquisition costs.

Skills

CRO or similar experience

Strong analytical skills

Excellent communication skills

Creative approach to testing

Education

Degree in Marketing, Business, Data Analytics or related field

Tools

Google Analytics

Hotjar

Sitecore or similar platforms

Job description

A national law firm is seeking a Conversion Rate Optimisation Executive to enhance its digital marketing strategy by driving improvements in conversion rates. The role involves analysing website performance, conducting A/B testing, and collaborating with marketing colleagues. The ideal candidate will have hands-on experience in CRO, strong analytical skills, and excellent communication abilities. This position includes attractive benefits like flexible holidays and wellness initiatives.