CRO Manager, Commercial Subscriptions – Growth & Testing

Telegraph; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading media organization is seeking a CRO Manager for its London office, focusing on conversion optimization to drive growth. This role involves analyzing user engagement, managing content systems, and implementing campaigns. Candidates should possess strong analytical skills, experience with reporting systems like Google and Adobe, and excellent communication abilities. The company offers a rewarding workplace with various benefits to support work-life balance and personal development.

Benefits

Dynamic working opportunities

Medical cover

Parental leave

Life assurance

Season ticket loans

Training and development opportunities

Qualifications

• High level of data literacy and demonstrable analysis skills.
• Strong stakeholder management skills.
• Experience of using website traffic and app engagement reporting systems such as Google, Adobe, along with native platform tools.
• Excellent communicator, both written and verbal.
• Highly proficient in using Microsoft Excel & Google Suite Products.

Responsibilities

• Assess daily conversion performance, identifying and troubleshooting causes of variances and spotting opportunities.
• Analyse web and app engagement insights and surface opportunities to drive growth by understanding customer behaviour.
• Set up, run and assess the performance of on-site tests across all acquisition journeys.
• Manage the acquisition content management systems.
• Implement and run periodic campaigns to deliver volume and revenue goals.
• Ensure subscription conversion initiatives are implemented on time and accurately.
• Support the delivery of conversion reporting by audience segment and touchpoint.
• Specify tracking requirements for tests with the Optimisation team.
• Be the go-to person for data insights and reporting tools.
• Work with Insights and Product teams to define effective tracking solutions.

Job description

A leading media organization is seeking a CRO Manager for its London office, focusing on conversion optimization to drive growth. This role involves analyzing user engagement, managing content systems, and implementing campaigns. Candidates should possess strong analytical skills, experience with reporting systems like Google and Adobe, and excellent communication abilities. The company offers a rewarding workplace with various benefits to support work-life balance and personal development.