CRM Retention Lead

EDF Energy; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading energy company in the UK seeks a CRM Retention Lead to design and deliver strategies for enhancing customer relationships. This hybrid role offers a starting salary of at least £44,800 with potential bonuses and offers innovative benefits such as electric vehicle leasing and tech vouchers. Ideal candidates will have a solid basis in B2C marketing, retention strategies, and a proactive approach to managing stakeholders. Join us and contribute to a sustainable energy future.

Benefits

Electric vehicle leasing

Discounted gym membership

Life assurance

Tech vouchers

Experience days

Qualifications

• Proven track record in B2C marketing communications, ideally within regulated sectors.
• Experience developing retention strategies and delivering multi‑channel CRM activity at scale.
• High level of data literacy, able to interpret insight and turn it into clear actions.

Responsibilities

• Developing and implementing retention marketing strategies that drive engagement.
• Leading end‑to‑end campaign planning across email, SMS, and digital channels.
• Monitoring performance and optimising journeys to increase retention.

Skills

B2C marketing communications

Retention strategies

Data literacy

Stakeholder management

Organizational skills

Tools

Braze

Job description

About the Role

Ready to shape customer experiences that truly matter? Join us in creating retentionnwstrategies that keep customers engaged you and valued. At EDF, Success is Personal - your growth and impact are as important as ours.

The Opportunity

As our CRM Retention Lead, you'll design and deliver strategies that strengthen customer relationships and reduce churn. You'll play a key role in driving loyalty and advocacy, supporting our journey towards An Electric Britain.

You'll join us on a salary starting at least £44,800 per annum, with the potential for an annual bonus. This is a hybrid role, with flexibility to work from home and travel as needed to our #Hove or #Durham offices.

From leading multi‑channel campaigns to embedding agile ways of working, you'll have the chance to innovate and influence. We'll support your development with access to tools, learning opportunities and collaboration across dynamic teams.

Who You Are

We're looking for a CRM Retention Lead who combines strategic thinking with hands‑on delivery and thrives in a fast‑paced environment. To be shortlisted, you need to offer

• A proven track record in B2C marketing communications, ideally within energy or other regulated sectors
• Experience developing retention strategies and delivering multi‑channel CRM activity at scale
• Commercial awareness with a strong focus on measurable outcomes
• High level of data literacy, able to interpret insight and turn it into clear actions
• Collaborative and influential, skilled at managing multiple stakeholders and driving alignment
• Exceptional organisational skills with a proactive, detail‑driven approach to problem‑solving

It would be great if you also had

• Knowledge of regulatory and compliance standards, with a commitment to transparent, customer‑centric communication
• Experience working with automated marketing platforms and CRM tools such as Braze
• A growth mindset and enthusiasm for contributing to a dynamic, change‑oriented culture

You’ll need the right to work in the UK.

What You'll Be Doing

• Developing and implementing retention marketing strategies that drive engagement, loyalty and advocacy
• Leading end‑to‑end campaign planning and execution across email, SMS, app and digital channels
• Partnering with data teams to develop dashboards and insight frameworks that measure channel effectiveness and customer behaviour
• Championing a test‑and‑learn approach to optimise engagement and conversion
• Monitoring performance and optimising journeys to increase retention
• Owning core KPIs including churn reduction, engagement metrics and customer lifetime value
• Collaborating with cross‑functional teams foremost aligned with business objectives
• Reporting on campaign performance and retention metrics to senior stakeholders

Pay, Benefits and Culture

Alongside a starting salary of at least £44,800 per annum, potential for an annual bonus and a market‑leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days and more.

At EDF, we believe there are multiple definitions of what it means to succeed. We offer you the freedom to develop a career that is unique to you. Success is Personal – it's your journey, powered by us.

Everyone is welcome at EDF; we’re committed to building a workforce that reflects gender balance, social mobility and inclusion of minority ethnic backgrounds, LGBTQ+ communities and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.

Closing date for applications: 27th January 2026

Join us and find your success at EDF!

#SuccessIsPersonal #EDFcareers #LI-Hybrid

Success is Personal. It’s your journey, powered by us. Join us and drive the transition towards an Electric Britain.