CRM MARKETING MANAGER

Kidzania London; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading children's entertainment venue in Greater London is seeking a talented CRM Manager to lead digital communications and customer engagement strategies. The role involves developing effective acquisition, retention, and segmentation strategies while leveraging insights from CRM systems. Candidates should have over 5 years of experience in marketing, be proactive, and possess strong analytical skills. This full-time position offers a competitive salary and benefits including 25 days annual leave and discounted tickets.

Benefits

25 days annual leave, plus recognized Bank Holidays

Free and Discounted KidZania Tickets

25% Discount in our retail shop

Westfield Discounts

Free Eye Test for DSE users

Qualifications

• 5+ years experience in a similar role in a commercial marketing environment.
• Proactive and organised with the ability to work as part of a team as well as drive individual projects.
• Competent in email marketing best practice and reporting.

Responsibilities

• Create and implement the CRM Strategy for KidZania London.
• Develop effective acquisition, engagement and retention strategies.
• Work with the marketing team to develop a clear content plan.

Skills

Commercially minded

Data management experience

Analytical approach

Email marketing best practice

Teamwork and organization

Tools

Microsoft Dynamics

Sales Force

Google Analytics

GA 360

Microsoft applications

Job description

Do you want to work in the biggest indoor city in London? Designed to empower and entertain kids, KidZania gives children the chance to challenge themselves and explore the world of opportunities. The concept effectively gives kids their first taste of independence and gets them thinking what they might want to be in the future.

Job Description

The CRM Manager will lead the strategy, definition, delivery and measurement of all KidZania digital comms. Always thinking data-first, this role will help to develop and deliver the customer-first engagement strategy across our owned marketing channels. This role will benefit from leveraging CRM insights, marketing technologies and best practice expertise. Working closely with the Head of Marketing, this role requires a broad skill set and the right candidate will be strategic, creative, enjoy problem solving and always want to push boundaries.

• Create and implement the CRM Strategy for KidZania London.
• Develop effective acquisition, engagement and retention strategies.

• Develop a key segmentation through the CRM system.
• Analysis all customer sales data to establish the lifetime customer value and increase repetition.

• Work with the marketing team to develop a clear content plan to drive customer engagement and sales.

• Develop tactics to build the KidZania database.
• Plan, design, build, test and report on email campaigns using third party platform for all sales channels.

• Constantly analyse results, to build and distribute weekly and quarterly reports on email campaigns and CRM initiatives.

• Own the email content plan in line with marketing calendar to ensure re-engagement, acquisition, retention with key customer segments.
• Own the referral strategy and content via online platforms.

Qualifications

Commercially minded, marketing comms experience with data management

• 5+ years experience in a similar role in a commercial marketing environment
• Proactive and organised with the ability to work as part of a team as well as drive individual projects
• Inquisitive analytical approach that enjoys testing and analysing activities and campaigns i.e. remarketing, lead generation, split tests, etc
• Competent in email marketing best practice and reporting
• Confident with using Microsoft Dynamics and Sales Force
• Experience in Google Analytics and GA 360
• Proficient in Microsoft applications

Additional Information

We are recruiting for a full-time position on a permanent contract. In return we are offering; a competitive annual salary, a Fun & inspiring place to work, Training & Development opportunities and Career Progression BENEFITS Some of the fantastic benefits available for this role include:

• 25 days annual leave, plus recognised Bank Holidays
• Free and Discounted KidZania Tickets
• 25% Discount in our retail shop and KidZania Birthday Parties
• Westfield Discounts
• Free Eye Test for DSE users