CRM Manager

GroupM; United Kingdom; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading media and data company in the United Kingdom is looking for a CRM Manager to execute and optimize marketing campaigns for an automotive client. This role involves managing campaigns, data analysis, and reporting, with a strong emphasis on improving customer engagement and driving conversion rates. The ideal candidate should have over 5 years of CRM experience and be skilled in data analysis and project management. This position offers competitive benefits and a hybrid working model.

Benefits

Medical insurance

Retirement plans

Paid time off

Partner discounts

Mental health awareness days

Qualifications

• 5+ years of experience in CRM operations.
• Hands-on experience with marketing platforms.
• Strong analytical skills and experience with reporting tools.

Responsibilities

• Develop and execute a CRM strategy.
• Oversee CRM campaign execution.
• Analyze KPIs to optimize campaigns.

Skills

CRM strategy development

Campaign management

Data analysis

A/B testing

Project management

Communication

Tools

Amplitude

Excel

Tableau

Job description

Overview

About WPP Media. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Choreograph

About Choreograph: A Leading WPP Media Brand. Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Role Summary and Impact

We are looking for a CRM Manager to execute and optimize marketing campaigns that deepen engagement and drive conversion. This position will be dedicated to our automotive client. It will focus on the day-to-day management of campaigns, data analysis, reporting and will work across functions to bring CRM programs to life with excellence and precision.

The ideal candidate is highly organized, execution-focused, and data-savvy; comfortable managing campaign operations while continuously improving performance through testing and iteration. This person thrives in the details and is motivated by creating thoughtful customer touchpoints that build loyalty and long-term value.

This role is an excellent opportunity for a CRM professional looking to deepen ownership and work within a high-impact team.

Skills and Experience

• Essential Duties and Job Functions: Develop and execute a comprehensive CRM strategy aimed at driving measurable improvements in customer engagement, increasing CTR, reducing churn, and driving revenue growth through customer LTV.
• Own end-to-end CRM campaign execution: oversee calendar planning, user segmentation, QA/testing, and flawless deployment to ensure timely, personalized customer touchpoints.
• Build and optimize automated lifecycle journeys (e.g., welcome series, win-back, reactivation), targeting key lifecycle milestones to increase conversion.
• Manage and scale customer segmentation strategy: ensure clean, actionable data sets, audience definitions, and targeting logic to support personalized campaign design.
• Lead CRM performance reporting: analyze KPIs such as open rates, CTR, conversion rates, and revenue per marketing activity. Identify trends, surface actionable insights, and apply learnings to optimize campaign strategy. Execute A/B tests with statistical rigor to improve campaign performance.
• Proactively manage CRM tech stack and integrations: identify inefficiencies, recommend enhancements, and partner with engineering/product to ensure seamless data flow and campaign orchestration.

Qualifications

• 5+ years of experience in CRM operations.
• Hands-on experience deploying communications through marketing platforms and with customer data management.
• Solid analytical skills: Strong ability to analyze data, derive insights, and translate them into actionable strategies. Experience with campaign reporting and analytics tools (e.g., Amplitude, Excel, Tableau, or similar).
• Experience with A/B Testing: Familiarity with A/B and multivariate testing strategies for optimizing campaigns.
• Knowledge of CRM Best Practices: Understanding of CRM best practices, customer lifecycle stages, and how to drive retention and re-engagement.
• Project management skills: Able to prioritize tasks and manage multiple projects simultaneously, ensuring high-quality execution and a keen eye for detail in campaign development.
• Communication Skills: Excellent written and verbal communication skills. Ability to collaborate effectively with cross-functional teams and communicate results clearly.
• Passion for customer experience and enhancing the overall customer journey.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.