CRM Manager

With Nothing Underneath; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A DTC Womenswear start-up in Greater London is seeking a CRM Manager to lead customer campaigns across email and SMS. The ideal candidate will have 2-3 years of experience in CRM and digital marketing, with hands-on campaign management skills. Responsibilities include designing email templates, implementing audience segmentation, and providing insights through performance data analysis. This role offers competitive salary, 25 days of holiday, and flexible working arrangements.

Benefits

Excellent career opportunities

Competitive Salary

25 days holidays

Flexible working hours

Work from home days

Clothing discount

Qualifications

• 2-3 years’ experience in CRM, retention marketing, or digital marketing.
• Hands-on experience in campaign management and email content creation.
• Familiarity with GDPR and email compliance best practices.

Responsibilities

• Own the end-to-end setup, deployment, and QA of weekly email and SMS campaigns.
• Develop audience targeting strategies to increase repeat purchase rate.
• Produce weekly reports on key campaign metrics to track performance.

Skills

CRM management

Email marketing

Campaign management

Analytical mindset

Brand storytelling

Tools

Klaviyo

Ometria

Braze

Shopify

Job description

About WNU

With Nothing Underneath is a DTC Womenswear start up creating shirts for women. Inspired by men’s tailoring, British heritage, and timeless style, WNU was born in London in 2017 out of the need for shirts that were perfectly adjusted for women, sustainably sourced, and stood the test of time.

WNU is all about simplicity - paired back, laid back, timeless, effortless. WNU fulfils the under exploited territory of female shirting, in an accessible, easy to shop manner, at an affordable price for a luxury item, using the highest quality sustainable materials. WNU is also a business with a message and a purpose; we are dedicated to running a business that gives back to our community, values our customer, and respects our planet.

About the Role

We’re looking for a CRM Manager who will own the planning, execution and optimisation of customer campaigns across email and SMS. You’ll be responsible for managing the campaign calendar, briefing and editing sends, and maintaining brand consistency across every campaign.

Additionally, you will support the optimisation of automated journeys and deliver regular reporting to identify opportunities for improvement.

Key Responsibilities

Campaign Planning & Execution

• Own the end-to-end setup, deployment, and QA of weekly email and SMS campaigns
• Develop and maintain email template designs, ensuring all communications are visually consistent and on-brand
• Build segmented customer lists based on behavioural, demographic, and transactional data
• Partner with brand marketing and merchandising teams to craft relevant messaging and product storytelling

Customer Segmentation & Personalisation

• Develop and refine audience targeting strategies to increase repeat purchase rate and conversion
• Maintain and improve automated lifecycle programmes (e.g. welcome, post-purchase, winback, loyalty)

Reporting & Optimisation

• Produce weekly reports on key campaign metrics to track performance and identify trends
• Lead a structured A/B testing roadmap across creative, messaging, segmentation and send strategy to drive continuous optimisation
• Analyse customer and campaign data to uncover insights that support improvements in CLTV and repeat purchase behaviour

About You

• 2–3 years’ experience in CRM, retention marketing, or digital marketing
• Hands‑on experience in campaign management and email content creation
• Proficiency in ESPs such as Klaviyo, Ometria, Braze or similar
• Analytical mindset with ability to turn performance data into actionable insight
• Passion for fashion, brand storytelling, and improving the customer experience

Nice to Have

• Strong eye for email design, able to create visually compelling and on‑brand communications
• Familiarity with Shopify/Shopify Plus
• Knowledge of GDPR and email compliance best practice

Candidate’s benefits

• Excellent career opportunities at a fast‑growth company
• Competitive Salary
• 25 days holidays
• Flexible working hours
• Work from home days
• Clothing discount