CRM Manager

TalentPool; England; Hybrid; GBP 65,000 - 70,000; Full time

Job summary

A well-known sporting brand is seeking an E-Commerce CRM Manager for a 12-month maternity cover. You will manage CRM and campaign activities for their online store, collaborating with various teams to drive engagement and loyalty. The role involves data analysis, creative planning, and audience segmentation in a hybrid work environment based in Northamptonshire.

Qualifications

• Experience in e-commerce or retail marketing.
• Strong analytical skills to shape strategy.
• Ability to create high-performing communications.

Responsibilities

• Manage and optimise CRM campaigns through various platforms.
• Segment audiences to create personalised communications.
• Own the e-commerce marketing calendar and plan campaigns.
• Collaborate with creative teams for impactful campaigns.
• Analyse results and report performance to shape future strategy.
• Stay updated on trends in retention and community engagement.

Skills

CRM campaign management

Data analysis

Email marketing

Audience segmentation

Marketing strategy

Tools

Klaviyo

Email platforms

Job description

Job Description

E-Commerce CRM Manager (12-Month FTC)

Location

Hybrid / Northamptonshire, 2 days a week.

Salary

£65,000 - £70,000

Working for a well-known sporting brand, you will be joining on a 12-month maternity cover.

As their E-Commerce CRM & Campaign Manager, you will take ownership of all CRM and campaign activity across our growing online store. You’ll be the driving force behind engaging, data‑led campaigns that turn customers into loyal fans.

What you’ll be doing:

• Manage and optimise CRM campaigns (email, SMS and more) through platforms such as Klaviyo.
• Segment audiences and create personalised, high‑performing communications that convert.
• Own the e‑commerce marketing calendar and lead campaign planning across product, brand, and trading teams.
• Collaborate with content, social and creative teams to deliver impactful campaigns that drive engagement and revenue.
• Analyse results, report performance, and use insights to shape future strategy.
• Stay ahead of the curve – spotting new trends in retention, loyalty, and community engagement.

What you’ll bring

A solid background in e-commerce or retail marketing, w…