CRM Executive

FBC MANBY BOWDLER (MIDLANDS) LIMITED; Wolverhampton; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading local firm in Wolverhampton is seeking a CRM Executive to join its Marketing Team. This role is pivotal in managing and optimising the firm's client relationship management systems. Responsibilities include maintaining the CRM database, ensuring data accuracy, and contributing to marketing campaigns. Ideal candidates should have experience with CRM systems and strong communication skills to enhance client engagement and support business growth.

Qualifications

• Experience with CRM systems and data management.
• Ability to ensure data accuracy and GDPR compliance.
• Strong communication skills for client engagement.

Responsibilities

• Manage and maintain the firms CRM database.
• Monitor data integration with the case management system.
• Segment and analyse client data for targeted marketing.

Job description

FBC Manby Bowdler are rated first locally in EVERY area of expertise, by our clients, on ReviewSolicitors. We are based in the heart of the Black Country, Shropshire, Worcestershire and Birmingham serving clients nationally.

We have a really exciting opportunity for a CRM Executive to join our Marketing Team in Wolverhampton.

The CRM Executive will play a pivotal role within the Marketing Department, responsible for managing and optimising the firms client relationship management (CRM) systems and processes. The role will support business development and client engagement strategies, ensuring the CRM platform is used effectively to drive growth, enhance client communication, and support the firms reputation for excellence.

In addition to technical CRM responsibilities, the role will contribute creatively to the planning and delivery of marketing campaigns, client communications, and events, ensuring messaging is engaging, on-brand, and aligned with the firms strategic objectives.

A typical day will look like:

• Manage and maintain the firms CRM database, ensuring data accuracy, compliance with GDPR, and regular updates.
• Manage and monitor data integration between the CRM and the firms case management system to ensure accuracy and consistency.
• Segment and analyse client data to support targeted …