CRM Executive

Arena Entertainment; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A dynamic digital entertainment company based in Greater London is seeking a CRM Executive to support multi-channel campaigns and automate customer journeys. This fast-paced role is ideal for an individual with 1-2 years of CRM or digital marketing experience. The company offers a collaborative environment and the chance to work on innovative projects impacting a global audience.

Benefits

Collaborative work environment

Opportunities for professional growth

Innovative projects with impact

Qualifications

• 1–2 years of experience in CRM, lifecycle marketing, or digital marketing.
• Strong organizational skills and attention to detail.
• Comfortable working with data, segmentation, and A/B testing.

Responsibilities

• Support the creation and deployment of CRM campaigns across multiple channels.
• Help develop automated lifecycle journeys including onboarding and retention.
• Monitor campaign performance and support reporting for stakeholders.

Skills

1-2 years of experience in CRM

Strong organizational skills

Comfortable working with data

Strong communication skills

Tools

CRM platforms

Automation tools

Job description

About Arena

Arena is a fast-moving digital entertainment company creating platforms people genuinely love. Since 2021, we have launched bold brands including MetaWin, WOW Vegas, BetZoo Media, Hit.com and Rolla, with more on the way.

We operate globally from London, Malta, Gibraltar and Miami, combining the agility of a startup with the scale of a high-growth technology company. Free from legacy systems, we innovate fast and think big.

Arena is the place for self-starters who want to break away from corporate processes, take ownership of meaningful work, and build products that make a real impact.

What You Will Do

A great opportunity for a CRM Executive looking for their second role and wanting to accelerate their career quickly. You’ll support the CRM Lead in building and delivering multi-channel campaigns, automated customer journeys, and data-driven lifecycle programmes across several digital entertainment brands.

This is a fast-paced, hands‑on role with huge learning potential. We’re looking for someone with a “can‑do” attitude, strong attention to detail, and the ambition to build a standout CRM skill set.

Key Responsibilities

Campaign Delivery

• Support the creation and deployment of CRM campaigns across email, SMS, push, and other channels.

• Assist in testing and QA to ensure campaign accuracy and quality.

• Build and maintain campaign calendars and documentation.

Automation & Journeys

• Help develop automated lifecycle journeys including onboarding, retention, reactivation, and cross‑sell.

• Work with the CRM Lead to improve journey performance through testing and optimisation.

Collaboration & Execution

• Work closely with design, content, product, and analytics teams to deliver engaging CRM experiences.

• Ensure campaign materials align with brand and compliance guidelines.

• Support cross‑team initiatives to enhance customer engagement.

Data & Insights

• Assist with segmentation, audience building, and targeting.

• Monitor campaign performance and support reporting for stakeholders.

• Use insights to recommend improvements and test ideas.

Ideas and Creativity

• Bring your ideas and energy to work every day

• Find new ways to connect with customers through data and targeting, design new promotions and bring work to life with stand out execution

Qualifications & Skills

Required

• 1–2 years of experience in CRM, lifecycle marketing, or digital marketing.

• Basic understanding of CRM platforms and automation tools.

• Creativity and energy – bring you’re A game every day

• Strong organisational skills and attention to detail.

• Curious, proactive, and eager to learn new tools and CRM techniques.

• Comfortable working with data, segmentation, and A/B testing.

• Strong communication and teamwork skills.

• Ability to thrive in a fast‑paced environment.

Preferred

• Experience in gaming, casino, or digital entertainment.

• Familiarity with campaign analytics and reporting tools.

Who You Are

• Entrepreneurial, proactive and resourceful
• Comfortable navigating ambiguity and wearing multiple hats
• Outcome-focused rather than process-bound
• Commercially savvy and user-focused
• Experienced in [specific skills/stack for the role] with a proven track record of delivering results

Why You Will Love Working at Arena

• Arena is where ambitious thinkers and doers break away from corporate hierarchies to create innovative digital experiences.
• Lead projects end-to-end and see the direct impact of your work
• Work on products used by a global audience
• Operate in a fast-moving environment with the freedom to make decisions
• Grow professionally while exploring new skills and opportunities
• Bring your ideas to life and influence the direction of products and platforms
• Collaborate with teams across multiple countries