CRM Executive

Brett Martin; Antrim; On-site; GBP 30,000 - 50,000; Full time

Job summary

A manufacturing company in Northern Ireland is seeking a motivated individual to manage their Dynamics 365 CRM System. The role involves providing support and training to users, executing marketing campaigns, and improving CRM processes. Ideal candidates will have a strong interest in data analysis and the ability to deliver effective training. This position offers a collaborative environment and opportunities for personal development.

Benefits

Retirement plan and/or pension

Free parking

Cycle to work

Life insurance

Long service recognition

Qualifications

• Motivation and drive to take ownership of the CRM System.
• Genuine interest in working with and analysing data.
• Confidence in delivering training to users.

Responsibilities

• Provide CRM support and training to users.
• Design and execute CRM campaigns.
• Collaborate to improve CRM functionality.

Skills

Data analysis

CRM expertise

Training ability

Communication skills

Education

Third level qualification in Business, IT or Marketing

Tools

Dynamics 365

Job description

Overview

We are seeking a motivated and proactive individual to take ownership of the Brett Martin Dynamics 365 CRM System. This role combines technical skills, data insight, and communication expertise to drive CRM performance and deliver engaging, targeted customer communications across the Brett Martin Group. You will be the go-to CRM expert, supporting colleagues through training, troubleshooting, and process improvements, while leading the execution of impactful marketing campaigns using customer data.

TCRM System & Data Management

• Provide CRM troubleshooting and helpdesk support for group users.
• Deliver training to new and existing users, promoting best practice usage.
• Act as the internal Dynamics 365 expert, advising on system development and enhancements.
• Collaborate with stakeholders to improve CRM functionality and processes.
• Create and maintain dashboards and data reports.
• Refine and document processes to reduce errors and improve efficiency.
• Manage and process web leads and exhibition leads within CRM.
• Identify and resolve issues with data quality, processes, and campaign workflows.

CRM Marketing

• Design, build, and deliver CRM campaigns, ensuring accuracy, compliance, and timely execution.
• Work with Brand Managers to maintain a customer communications calendar across the Group.
• Use CRM data to build audience segments and automation workflows in Dynamics 365.
• Partner with internal teams to define campaign objectives and priorities.
• Monitor and analyse campaign performance, providing insights for future improvements.
• Ensure compliance with relevant regulations, including GDPR.

What We Offer

• Full training on Dynamics 365 and CRM best practice.
• The opportunity to work across multiple business areas and develop valuable cross-functional experience.
• A supportive and collaborative working environment in a successful, growing business.

Required Criteria

• Motivation and drive, with the ability to take ownership of the Brett Martin Dynamics 365 CRM System.
• A genuine interest in working with and analysing data.
• Confidence in delivering training to new and existing CRM users across the Group.
• An interest in developing and executing customer communications to enhance engagement.

Desired Criteria

• Graduate with a third level qualification in Business, IT or Marketing or;
• 2 years of experience in a CRM data or CRM Marketing role

Skills & About The Company

At Brett Martin, you’ll join a workplace where our teams have created a positive working and learning environment. We have career pathways for everyone, whether you’re looking for a specific office role or would like to work hands-on with products. No matter which area of the business you join, you’ll find plenty of opportunities to learn new skills and develop a rewarding career.

Company Culture

Brett Martin, established in 1958, is a leading independent manufacturing company based in Northern Ireland, employing around 1,000 people across its UK sites. With a head office in Mallusk, Co. Antrim, it specializes in plastic sheets, roof light systems, and plumbing and drainage products. Known for its commitment to investment in technology, sustainability, innovation, and employee development, Brett Martin is a top Northern Ireland employer. The company boasts a turnover of £195 million, 50% of export sales to over 70 countries, and 25% of its operations are sustainably powered.

Company Benefits

Brett Martin offers a comprehensive range of rewards and benefits to its employees. The company is committed to safeguarding the health, safety, and wellbeing of its staff by providing life assurance, safety wear, HR support, and free car parking. In terms of pay and benefits, employees enjoy competitive salaries, profit-related pay, uniform allowance, and an employer contributory pension scheme. Brett Martin also invests in the development of its employees through access to training courses, progression opportunities, and travel experiences. The company fosters a positive working environment with charity and fun day events, team building initiatives, service-linked holidays, and suggestion scheme rewards. Retirement plan and/or pension, Free parking, Cycle to work, Open office, Life insurance, Long service recognition, Wellbeing Scheme, Work With Charities, Social Opportunities, Annual Rise, Profit Share, Employee of the Month, Employee Recognition Scheme, Annual performance review, Culture of recognition, On the job learning, Progression opportunities, Access to Health & Wellbeing app, Long service awards, Service recognition increases to annual leave, Staff celebration events

Salary

Not disclosed

Benefits

• Retirement plan and/or pension
• Free parking
• Cycle to work
• Open office
• Life insurance
• Long service recognition