CRM / Data Business Analyst

SixteenFifty; Leeds; On-site; GBP 45,000 - 60,000; Full time

Job summary

A growing digital consultancy in the UK is seeking a skilled CRM & Data Business Analyst with a strong background in Marketing. This role will bridge the gap between business stakeholders and technical teams, ensuring CRM platforms are optimized for engagement and insights. Candidates should have over 3 years of experience in a CRM environment and knowledge of data reporting tools. The position offers a chance to work in a dynamic data team focused on enhancing customer journeys and marketing efficiencies.

Qualifications

• 3+ years’ experience as a Business Analyst in a CRM environment.
• Strong hands-on knowledge of Marketing including email marketing and customer journeys.
• Experience with data reporting and insights.

Responsibilities

• Gather, analyze, and document business requirements for Marketing enhancements.
• Collaborate with data teams to manage and validate customer data models.
• Liaise between marketing, sales, and IT to meet CRM initiatives.

Skills

Business Analysis

Marketing

Data Management

Stakeholder Management

Tools

Power BI

Excel

Power Platform

Job description

My client are looking for a skilled CRM & Data Business Analyst with proven experience in Marketing to join there growing digital and data team. This role will act as a bridge between business stakeholders, data teams, and technical delivery, ensuring our CRM and marketing platforms are optimized to drive engagement, automation, and insight across the organization.

Key Responsibilities

CRM & Marketing :

• Gather, analyze, and document business requirements for enhancements and integrations within Marketing.
• Support the design and rollout of marketing automation campaigns, segmentation strategies, and customer journeys.
• Work closely with marketing teams to optimize lead management, customer engagement, and campaign analytics.
• Translate business needs into functional specifications and ensure alignment with system capabilities and best practices.
• Support configuration, testing, and deployment of CRM and marketing solutions.

Data & Insights :

• Collaborate with data teams to define, validate, and manage customer data models, ensuring data integrity and compliance (e.g., GDPR).
• Develop dashboards and reports to provide actionable insights on campaign performance, lead conversion, and customer behavior.
• Identify opportunities for process automation, data enrichment, and system optimization.

Stakeholder Management :

• Liaise between marketing, sales, and IT stakeholders to ensure CRM and marketing initiatives meet business objectives.
• Provide training and documentation to end-users to maximize adoption and effective use of the platform.
• Champion best practices in CRM usage, data management, and marketing automation.

Key Skills & Experience

Essential :

• 3+ years’ experience as a Business Analyst in a CRM environment.
• Strong hands‑on knowledge of Marketing (email marketing, customer journeys, segments, lead scoring, etc.).
• Data Reporting & Insights experience.
• Proven experience mapping business processes and translating them into CRM functionality.
• Solid understanding of data management, data modelling, and reporting tools (e.g., Power BI, Excel).
• Experience with requirements gathering, process documentation, and stakeholder workshops.
• Familiarity with GDPR, consent management, and marketing data governance.

Desirable :

• Experience with Power Platform (Power Automate, Power Apps, Power BI).
• Exposure to integration projects (e.g., connecting CRM to ERP, websites, or third‑party marketing tools).
• Background in digital transformation, customer experience, or data analytics initiatives.

Please apply for immediate consideration