CRM Coordinator

Charlotte Tilbury; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global beauty brand is seeking a CRM Coordinator to enhance their CRM channel. This role involves delivering high-quality BAU emails and notifications, collaborating with the CRM Manager, and utilizing tools like Braze for segmentation and targeting. Ideal candidates should have digital marketing experience, excellent organizational skills, and a proactive attitude in a dynamic, hybrid work environment. Join the dream team in Greater London and contribute to the brand's growth and success.

Benefits

25 days holiday plus bank holidays

Hybrid working model

Generous product discount

Inclusive parental leave policy

Wellness and social benefits

Qualifications

• Experience in Digital and CRM with relevant experience in beauty or retail.
• Organised and able to prioritise effectively.
• Comfortable in articulating and sharing new ideas.

Responsibilities

• Collaborate to deliver BAU emails and notifications.
• Oversee QA process for CRM channels.
• Own email briefing processes end-to-end.
• Support CRM Manager with content plans and strategies.

Skills

Digital CRM experience

Organisational skills

Data-driven analysis

Ability to innovate

Tools

Braze

Movable Ink

Job description

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de‑coding makeup applications for everyone, everywhere, with an easy‑to‑use, easy‑to‑choose, easy‑to‑gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market‑leading growth, innovative retail and product launches fuelled by industry‑leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

We are looking for an exceptional individual who is ready to take the next step in their career in a fast‑paced, high‑growth environment to join us as CRM Coordinator and support with growing the CRM channel at Charlotte Tilbury. Working to ensure all our BAU emails are of the highest standard, we’re looking for someone to bring new ideas and help take us to the next level. You pride yourself on being organised, attentive and proactive, always staying 10 steps ahead. You’ll have a commercial-focused and data-driven outlook with a keen interest in marketing extraordinary products to beauty lovers everywhere.

As a CRM Coordinator you will

• Collaborate with existing CRM Coordinator to deliver BAU emails, push notifications and SMS for English speaking and translated markets.
• Be an expert user of our ESP (Braze), including segmentation, targeting and scheduling.
• Oversee QA process to ensure highest standards are met across all CRM channels.
• Own email briefing processes end-to-end, working closely with key stakeholders to ensure all BAU and NPD (New Product Drop) emails are delivered to deadline and are of the highest quality.
• Support the CRM Manager with our localisation content plan, with a key focus on overseeing the process to deliver and optimise BAU content in translated markets.
• Support the CRM Manager in developing the always‑on test & learn strategy to further optimise content and scale personalisation.
• Support the CRM Manager with the segmentation strategy, championing a data‑led approach.
• Facilitate weekly and monthly reporting, acting to monitor and hit forecasted revenue.
• Regularly review competitor activity and provide new, best‑in‑class ideas and innovations across BAU emails to drive click-worthy, relevant and aspirational content.

Reporting Relationships

Reporting into the Assistant CRM Manager

About you

• Previous experience in Digital and CRM, specifically using CRM platforms with relevant experience in beauty, retail/fashion, or similar industries.
• Braze knowledge is a plus but must have previous experience with an ESP
• Movable Ink experience (Desirable).
• Experience with loyalty programmes.
• Highly organised and able to prioritise workload effectively in a fast‑paced environment.
• Pro‑active and able to work off your own initiative.
• Comfortable and confident in articulating and sharing new ideas.
• Methodical, logical, organised and calm under pressure.
• Positive ‘can‑do’ attitude.
• Works effectively, confidently, and pro‑actively both in a team and individually.
• Data‑driven with strong analytical skills.
• Good understanding of web analytics and customer databases.
• Incredibly motivated, driven, and detail‑orientated.

Charlotte Tilbury is a fast‑paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!