Creative Strategist, Performance Marketing

Beauty Pie; City of Westminster; On-site; GBP 49,000; Full time

Job summary

A leading beauty brand is looking for a Creative Strategist in Performance Marketing to manage their global creative strategy across paid media channels such as Meta and TikTok. The role includes overseeing influencer partnerships, developing creative briefs, and optimizing high-performing digital ad assets. Ideal candidates will have a strong background in media strategy, creative content development, and data analysis. The company offers competitive benefits, including a salary of £48,369 per year and opportunities for professional growth in a vibrant industry.

Benefits

Free membership to Beauty Pie+

30% off products

25 days holiday

Private Medical Insurance

Mental health support

Qualifications

• Prior experience in paid media creative strategy with a strong track record.
• Deep understanding of Meta, TikTok, YouTube, and other digital ad platforms.
• Proven ability to scale creative production and drive performance.

Responsibilities

• Manage global creative strategy for all paid performance marketing channels.
• Develop compelling creative briefs that align with marketing objectives.
• Conduct regular creative reporting for performance marketing ads.

Skills

Creative strategy for paid media

Experience in Meta and TikTok

Influencer management

A/B testing

Data analysis

Job description

We're looking for a Creative Strategist, Performance Marketing to help drive the creative strategy and execution across all paid media channels, including Meta, TikTok and more in the UK and US. This role is instrumental in shaping and delivering high‑impact, data‑driven creative assets that enhance performance marketing efforts, scale user acquisition, and optimise engagement across the full marketing funnel.

Responsibilities

• Creative Strategy & Execution: Manage the global creative strategy for all paid performance marketing channels, ensuring high‑impact execution across Meta, TikTok, and others.
• Creative Brief Development: Develop compelling creative briefs that align with marketing objectives, ensuring impactful and performance‑driven content.
• Influencer & Content Creator Management: Partner with the Comms team to align on goals for influencer outreach and UGC content creation for ads.
• Video Production Oversight: Partner with video editors to ensure high‑quality asset delivery.
• In‑House UGC Scaling: Establish and optimise in‑house paid media UGC content creator days.
• Performance Optimisation: Conduct regular creative reporting for performance marketing ads, analysing ad‑level performance to identify top‑performing assets and inform future strategy.
• A/B Testing & Creative Experimentation: Develop and execute a creative A/B testing roadmap to optimise creative elements, including copy, CTAs, hooks, imagery, and ad placements to scale winning creatives efficiently.

Our Culture

• Bring your ‘A’ game: We bring a growth mindset as we disrupt the beauty industry. Showing up at our best, and never settling for average.
• Be intelligently rebellious: We challenge industry and business norms with purpose, not ego. Bold thinking, creative problem‑solving and smart risk‑taking are how we transform beauty.
• Bias for action: Speed matters. We act with urgency, make smart choices and learn through doing – because momentum drives progress.
• Be customer obsessed: Our decisions begin and end with the customer in mind. We earn trust by delivering amazing quality and incredible value with an experience that consistently exceeds expectations.
• It’s all for one (& one for all): We’re better together. Trust, integrity and collaboration are how we build a culture where everyone grows, contributes and thrives – individually and collectively.

We're committed to diversity & inclusion. As a business that’s based on fairness and self‑worth, our commitment to inclusivity runs through the heart of everything we do. We believe that innovation and creativity come from having a diverse workforce, and we’re committed to building teams with unique identities, from different backgrounds and with individual perspectives. Here’s how we’ve been doing as of June 2025:

• Employees who identify as female: 69%
• Employees from minority ethnic backgrounds: 25%
• Employees who identify as living with a disability: 2%
• Employees who identify as female in our Product Engineering teams: 24%
• Employees who identify as LGBTQIA+: 5%

Benefits

• Free membership to Beauty Pie+ and 30 % off our products
• 25 days holiday & your birthday off / 22 vacation days for the US team
• Flexible bank holidays
• Equal leave for all new parents regardless of gender or personal circumstances
• Private Medical Insurance
• Menopause support
• £2,500 / $2,500 to spend on your fertility journey after 2 years of service
• 10 therapy sessions through AXA PPP
• Access to mental health support through Spill

We believe it’s all about mindset, great skills, the right attitude and a fantastic work ethic. If you’re aligned to our values, excited about the opportunity, and you’re really good at what you do (even if you don’t tick all the boxes) apply anyway!

Qualifications

• Prior experience in paid media creative strategy, with a strong track record of delivering high‑performing digital ad creatives for consumer brands.
• Deep understanding of Meta, TikTok, YouTube, and other digital ad platforms.
• Strong experience in influencer and UGC content development.
• Proven ability to scale creative production and drive performance.
• Data‑driven mindset, with the ability to analyse performance metrics and optimise creative strategies accordingly.
• Hands‑on experience with A/B testing, creative experimentation, and reporting on ad performance.
• Strong leadership and stakeholder management skills, with experience working with both analytical and creative teams.
• Ability to execute and manage high‑impact campaigns under tight deadlines.
• Startup and beauty experience are a bonus.

Beauty Pie | London – £48,369 per year (estimated). At Beauty Pie, we don’t believe that the very best beauty products should be full of the excessive hidden markups that other luxury brands charge. We collaborate with the world’s leading labs so you can get direct access to our exceptional collection of extraordinary skincare, makeup and more – minus the unfair extra costs. If you’d like to join us for the beauty revolution, here’s what you need to know.