Copywriting Coordinator

Freelancingforgood; United Kingdom; Remote; GBP 27,000 - 30,000; Full time

Job summary

A leading animal welfare organization in the UK is seeking a Copywriting Coordinator to create compelling narratives that inspire action and financial support for its mission. This remote role requires exceptional writing skills and a passion for animal advocacy, along with a minimum of three years of relevant experience. The successful candidate will collaborate with various teams to enhance engagement and support through effective content creation and will analyze data to improve efforts. Additional responsibilities may include attending occasional events within the UK.

Qualifications

• Minimum of three years’ experience in copywriting or directly related field.
• Proven ability to design and deliver fundraising content.
• Knowledge of farmed animal issues and alignment with mission.

Responsibilities

• Develop engaging and impactful copy that embodies the organization's mission.
• Produce persuasive copy for various platforms ensuring timely delivery.
• Write content that motivates support for fundraising growth.
• Work with teams to align content with upcoming campaigns.
• Engage with supporters through focus groups and calls.
• Monitor trends in animal protection for relevant content.
• Analyze performance metrics of the copy to improve future content.

Skills

Exceptional writing skills

Data-driven decision-making

Creativity

Organizational skills

Adaptability

Tools

Pardot

Grav

WordPress

Job description

Animal Equality UK is looking for a Copywriting Coordinator.

Overview:

• Full-time role
• Location: Remote in the UK
• Language: English
• Salary: £27,000 – £30,000 per year
• Applications closing: 5th December

Job Description

We are seeking a talented storyteller and strategic communicator to join our busy, dynamic, and focused team of professional activists as a Copywriting Coordinator. With a natural flair for persuasive writing and a background in direct response marketing, you will craft powerful narratives that expose the reality of animal farming, inspire action, and mobilise financial support for our life‑saving mission.

You will be responsible for creating compelling content across print and digital platforms – from fundraising appeals and newsletters to blogs, campaign pages, and supporter journeys. Combining creativity with analytical rigour, you will ensure every piece of copy both engages hearts and delivers measurable results. You will proudly champion Animal Equality’s tone of voice, supporting fellow team members to apply our messaging to their copy.

This is a pivotal role in growing Animal Equality UK’s reach, deepening supporter relationships, and driving the income we need to achieve lasting change for farmed animals.

The Copywriting Coordinator will report to the Executive Director and work closely with team members across our UK and international teams.

Responsibilities

• Be a brand champion: Develop engaging, accurate, and impactful copy that embodies Animal Equality’s tone and mission, sharing the experiences of farmed animals with donors and potential supporters.
• Deliver multi‑channel content:Produce persuasive copy for appeals, newsletters, websites, campaign pages, blogs, magazines, impact reports, and petitions, ensuring timely and budget‑conscious delivery.
• Support fundraising growth:Write powerful long‑form and short‑form content that motivates supporters to give and meaningfully engage with our work, enabling Animal Equality to expand our impact for animals.
• Content planning:Work with Campaigns, Marketing, and Communications teams to align content with upcoming exposés and campaign actions, ensuring maximum reach and supporter engagement.
• Collaborate with the team:Synthesise complex briefs into digestible, engaging, and emotive content, while collaborating with team members to ensure Animal Equality’s content reaches its full potential through amplification, SEO, and multi‑channel repurposing.
• Engage supporters:Lead focus groups and supporter calls to understand motivations and feedback, tailoring communications to strengthen loyalty and impact. Ensure communications are tailored to supporters’ needs, motivations, and advocacy journeys.
• Stay topical and creative:Monitor trends and news stories relevant to animal protection, responding quickly with fresh content that connects to our campaigns.
• Data‑driven optimisation:Track, test, and analyse the performance of Animal Equality’s copy (open rates, click‑throughs, donations, etc.), producing regular reports and using insights to refine future content.
• Represent Animal Equality’s culture:Support Animal Equality’s life‑saving work by producing high‑quality output, embracing and representing the organisation’s culture principles proudly at all times, and supporting our philanthropic efforts.
• Take on ad‑hoc tasks as requested by your line‑manager.

Role Requirements

You are a forward‑thinking communicator with exceptional writing skills and a passion for advocating for animals with impact. You thrive in a fast‑paced environment, balancing resilience and creativity with strategic and data‑led decision‑making. In addition, you are self‑motivated, organised, and able to multi‑task, working on several briefs simultaneously.

You actively seek constructive feedback and use it to continuously improve your work. You show ownership and a growth mindset that is focused on improving the world for farmed animals. Knowledge of farmed animal issues and alignment with Animal Equality’s mission is a must, as is professionalism, adaptability, and discretion.

You must have a minimum of three years’ experience in copywriting or a directly related field, with a proven ability to design and deliver content for successful fundraising. Experience of Pardot, Grav and / or WordPress is a plus.

In addition to monthly meet‑ups, some travel within the UK may be required for demonstrations, meetings, and events. While not common, occasional evening or weekend work may be necessary to support campaigning activities. Any additional hours worked and agreed with your Manager can be reclaimed as TOIL.

How to apply?

To apply for this role, please fill in the application form.