Copywriter

Whitbread Plc; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading hospitality company in Greater London is seeking a creative Copywriter for its Premier Inn brands. The role involves developing innovative concepts and delivering compelling campaigns across various marketing channels. Candidates should have experience in integrated campaign development and working with lifestyle brands. The position offers benefits including a bonus scheme, pension contributions, and significant discounts on hotel stays.

Benefits

Bonus up to 15%

Pension up to 10% matched

Private healthcare for you and family

Discounts up to 65% off hotel stays and 25% off restaurants

Qualifications

• Experience in developing integrated marketing campaigns across various channels.
• Proven ability to work with lifestyle-oriented brands.
• Strong understanding of diverse communication methods.

Responsibilities

• Lead the Tone of Voice for all leisure marketing communications.
• Own the entire creative process from idea generation to final output.
• Conduct market research to keep brands relevant.

Skills

Integrated campaign development

Working with Lifestyle brands

Understanding marketing channels

Brand application

Digital and traditional communication methods

Job description

As Copywriter across the Premier Inn and hub by Premier Inn brands, you'll be responsible for developing innovative concepts and delivering exceptional creative campaigns across digital, social, print and advertising channels. Working in the Creative team, you'll support the Design Manager in bringing our brands to life with compelling copy and ideas.

What You’ll Be Doing

• Lead the Tone of Voice (TOV) and copywriting for all Leisure brand and marketing communications, taking briefs from Brand Marketing and Proposition teams.
• Own the full creative process - from initial ideas and research through to developing concepts, presenting copy, and delivering final outputs.
• Conduct market and competitor research to inform creative direction and ensure our brands remain relevant and competitive.
• Act as a brand guardian, ensuring consistent TOV, clear brand values, and strong engagement across all channels and teams.
• Collaborate with stakeholders and partner agencies, presenting concepts and guiding them through the creative process.

Requirements

• Experience of Integrated campaign development
• Proven experience of working with Lifestyle brands
• Capabilities and constraints of different marketing channels (web, print, social, TV, outdoor etc)
• Brand and tone of voice application
• Understanding of a broad range of Digital and traditional communication methods

We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.

Benefits

• Bonus: up to 15%
• Pension: Up to 10% Matched
• Private Healthcare: You and your family
• Discount: Up to 65% off Hotel stays and 25% off our restaurants