Conversion & Personalisation Lead (Adobe Target)

Barclays UK; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading bank is seeking a Digital Optimisation Manager to oversee digital optimisation initiatives across its platform. In this role, you will lead data-driven testing and personalisation strategies, ensuring measurable improvements in customer journeys and conversion rates. This hands-on position requires expertise in Adobe Target and involves coordinating a team to deliver effective digital marketing strategies aligned with business objectives. The role is based in London or Northampton and is for a 12-month secondment.

Qualifications

• Strong analytical capability to run reports, interpret data and derive actionable insights.
• Working knowledge of content management tools.
• Proven ability to manage sprint plans and multiple priorities effectively.
• Experience in managing diverse stakeholders and delivering high-quality service.

Responsibilities

• Delivery of digital optimisation and personalisation.
• Lead end-to-end testing projects: ideation, setup, execution, and analysis.
• Drive data-led decision-making to improve conversion and customer experience.
• Manage team sprints and ensure timely delivery of priorities.
• Collaborate with stakeholders across regions.

Skills

Adobe Analytics

AEM (Adobe Experience Manager)

Stakeholder management

Technical awareness

Commercial acumen

Organisational skills

Job description

A leading bank is seeking a Digital Optimisation Manager to oversee digital optimisation initiatives across its platform. In this role, you will lead data-driven testing and personalisation strategies, ensuring measurable improvements in customer journeys and conversion rates. This hands-on position requires expertise in Adobe Target and involves coordinating a team to deliver effective digital marketing strategies aligned with business objectives. The role is based in London or Northampton and is for a 12-month secondment.