Continental Marketing Manager

Getlink; Folkestone; On-site; GBP 50,000 - 65,000; Full time

Job summary

A leading transport company is seeking a Continental Marketing Manager to shape impactful marketing strategies across Europe. This role demands strong project management and strategic thinking, focusing on localized campaign delivery while driving brand growth. Candidates should have a degree in Marketing and demonstrable experience in multi-country marketing efforts. This position offers a permanent contract with a competitive salary.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Demonstrable experience in marketing across European markets.
• Project management skills with a track record of timely delivery.

Responsibilities

• Develop marketing strategies that align with brand vision.
• Lead continent-wide marketing campaigns.
• Manage continental marketing budget effectively.

Skills

Experience in marketing across multiple European markets

Strong strategic thinking

Project management

Relationship-building

Data-driven mindset

Education

Bachelor’s degree in Marketing

Marketing qualification (CIM, IDM)

Job description

As a key member of LeShuttle’s dynamic Marketing team, the Continental Marketing Manager plays a pivotal role in shaping and delivering impactful marketing strategies across Belgium, France, and the Netherlands. This role is all about connecting with diverse audiences, understanding regional market trends, and celebrating cultural nuances to build meaningful customer relationships and drive brand growth.

You’ll lead the charge in creating engaging campaigns that resonate locally while aligning with our broader brand vision. With a strong commercial mindset and a data-informed approach, you’ll collaborate across teams to turn insights into action, ensuring our marketing efforts are inclusive, relevant, and results-driven.

This is a fantastic opportunity for someone who thrives in a multicultural environment, enjoys strategic thinking, and is passionate about making a real difference in how our brand is experienced across continental Europe.

Strategic Planning

• Develop and implement marketing strategies that align with LeShuttle’s brand vision and commercial objectives across Belgium, France, and the Netherlands.

• Use consumer insights, analytics tools, and market intelligence to identify growth opportunities and sharpen competitive positioning.

• Ensure marketing spend is focused on high-impact areas and channels, driving measurable outcomes.

• Set clear, data-driven goals for campaigns, brand initiatives, and customer acquisition efforts.

Campaign Management

• Lead the design and delivery of continent-wide marketing campaigns in collaboration with the Head of Marketing.

• Ensure campaigns are culturally relevant, locally resonant, and delivered on time and within budget.

• Monitor performance and continuously optimise campaigns using data insights, working closely with the Media team to maximise impact.

Cross-Functional Collaboration

• Partner with Digital, CRM, Media, and Partnerships teams to ensure cohesive and effective campaign execution.

• Act as the central link between HQ and regional teams, aligning global strategies with local execution.

• Lead local consumer PR initiatives, providing strategic direction and regional insights to PR agencies.

Budget & Resource Management

• Own and manage the continental marketing budget, ensuring efficient use of resources and strong return on investment.

• Prioritise time and focus on initiatives that offer the greatest commercial and customer growth potential.

Brand Management

• Safeguard and evolve the brand identity across all physical and digital touchpoints.

• Ensure consistent messaging across all channels while adapting global guidelines to suit regional sensitivities.

• Lead rebranding and brand-related projects with strong project management discipline, delivering on time and within budget.

Stakeholder Engagement

• Build and nurture relationships with key stakeholders including agencies, partners, and vendors.

• Lead internal teams on brand initiatives, serving as the go-to contact for all brand-related matters.

• Provide regular updates to the Head of Marketing and senior leadership, representing the marketing function in strategic forums.

Project Management

• Drive the delivery of key marketing and brand projects, including physical experience enhancements, train livery, terminal branding, and wayfinding.

• Ensure all signage and customer-facing experiences are clear, consistent, and aligned with brand standards.

• Manage multiple projects simultaneously, balancing commercial goals with customer needs.

Market Insights

• Stay ahead of market trends, consumer behaviours, and emerging technologies.

• Translate insights into actionable recommendations for senior leadership to inform strategic decisions.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus

• Recognised marketing qualification (e.g. CIM, IDM) preferred

• Project or product management certification desirable but not essential

• Demonstrable experience in marketing, ideally across multiple European markets

• Proven ability to lead and deliver successful multi-country campaigns

• Strong strategic thinking with a commercial and data-driven mindset

• Deep understanding of digital marketing, customer engagement, and analytics

• Skilled in interpreting market data to inform decisions and drive growth

• Excellent project management skills with a track record of timely delivery

• Clear and confident communicator, both written and verbal

• Strong relationship-building skills across teams and stakeholders

• Highly organised, detail-oriented, and brand-conscious

• Positive, proactive, and solutions-focused approach

• Leads by example, aligned with the Getlink Leadership model

If you are interested in applying, please submit your application online by Thursday 16th October 2025.

We reserve the right to close this vacancy early if we receive sufficient applications. Therefore, we encourage you to apply as soon as possible.

Please Note: From 1 January 2021, non-British and non-Irish nationals who do not already hold a UK immigration status will be required to obtain a visa in order to be able to work in the UK. Before applying for this role, please ensure that you are permitted to apply.
For further information, please visit the UK Visa and Immigration Website.

• Durée du contrat en mois / Contract duration in months (CDD/FTC, détachement/secondment, alternance/apprentice, intérim/seasonal):
• Type de contrat / Contract Type: CDI / Permanent