Content Marketing Manager

PIMCO; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading financial services firm seeks a Content Marketing Professional to join their London team. The role focuses on implementing content strategies that drive engagement across multiple channels, with opportunities to work collaboratively across regions. The ideal candidate will have a background in investment management, strong communication skills, and a drive to produce high-quality marketing materials.

Qualifications

• Extensive experience in investment writing and product content.
• Some exposure collaborating with a marketing function or financial journalism.
• Ability to deliver high-quality content on tight deadlines with strong attention to detail.

Responsibilities

• Assist in delivering PIMCO’s EMEA marketing content strategy.
• Create targeted content across digital channels to promote products and services.
• Drive creative content streams for digital engagement programs.

Skills

Communication

Project Management

Digital Marketing

Content Creation

Analytical Skills

Education

Bachelor’s degree in communications, marketing or business

Professional qualification in economics or finance (e.g., CFA, CAIA)

Tools

Microsoft Office Suite

Adobe platform

Job description

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PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients’ capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world’s largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns.

Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients.

Position Description

PIMCO is looking for a content marketing professional to support the firm’s content marketing efforts in EMEA. This is a great opportunity for someone eager to grow their skills by helping to develop best-in-class content marketing programs aimed at increasing audience engagement and enhancing client relationships across institutional and wealth management channels in multiple EMEA markets.

In this role you will collaborate closely with multiple stakeholders including content marketing colleagues based in the US and APAC, EMEA channel marketing team and events team, as well as external agency partners, where necessary.

The ideal candidate will have strong written communication skills, a keen interest in investment management and the ability to manage projects effectively in a dynamic business environment. You will assist in creating and adapting high-quality content and simplifying complex concepts into clear and compelling messages for our target audiences.

A good understanding of digital, search, and social media platforms is important, along with the ability to tailor content to different channels.

The Content Marketing Manager will report to the Head of Marketing, EMEA, in London. The role offers a valuable learning experience and career development opportunities.

Responsibilities include:

Assist in delivering PIMCO’s EMEA marketing content strategy in alignment with global priorities, global thought leadership strategy and local business objectives to deliver measurable business results for firm initiatives:

Create high quality, highly effective and targeted content across regions in a variety of web/digital friendly formats to promote PIMCO’s broad range of products and services

Ensure consistency of messaging, quality control and process implementation across all content created, as well as constant application of all editorial standards (brand, tone of voice, legal and compliance requirements) and best practices

Drive creative content streams for digital sales and engagement programs across various channels (including full funnel social media campaigns) to build personalized client journeys for customer acquisition, retention and engagement

Keep up to date with content-related digital best practices, emerging technologies and industry trends to identify opportunities to influence purchase decisions and enhance the client experience

Use advanced analytics and client insights to develop programs for communicating the right message to the right audience at the right time to deliver the right business outcomes

Partner with country marketing heads and their teams to ensure optimization of global, regional and local content across a variety of channels including Web, Social, Direct Mail, Events & Paid Media

Partner with cross-divisional stakeholders to ensure business alignment and efficiencies through regional collaboration and effective use of Portfolio Management / Product Strategy Group time

Manage sign offs with multiple stakeholders at all levels; collaborate with internal and external stakeholders across BAU, campaigns and projects to deliver quality content on tight deadlines

Position Requirements

Education:

Bachelor’s degree in communications, marketing or business related discipline

Professional qualification in economics or finance (e.g., CFA, CAIA) is strongly desired

Experience:

Extensive experience in investment writing/product content experience

Some experience working in, or collaborating with, a marketing function; or a background in financial journalism. Candidates with communications, product management or sales experience from the investment management industry will also be considered.

Demonstrated ability to deliver on assigned responsibilities through use of effective interpersonal and communication skills, seeking cross-functional input as well as ensuring a high level of attention to detail, and timely follow through

Experience working across, or having other exposure to, a number of geographic markets globally

Knowledge of investment products, including fixed income strategies highly desirable; as well as strong background in macroeconomics

Knowledge of the applicable financial regulations in EMEA beneficial

Fluency in Microsoft Office Suite, including Word, PowerPoint, and Excel as well as the Adobe platform

General:

Extremely strong written and verbal communications skills; with demonstrable experience in the financial sector

Ability to manage a large number of ongoing initiatives

Ability to manage multiple internal stakeholders effectively. Flourish in a challenging, fast-paced, professional environment with shifts in priorities as business needs dictate