Content Manager

Mindlance; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading content management firm is seeking a Content Manager to own the website content strategy and ensure high-quality, optimized content for the corporate website. The role involves managing content creation, optimizing SEO practices, and analyzing performance metrics using tools like Google Analytics. Ideal candidates will have a Bachelor's degree and over 5 years of relevant experience, along with proven expertise in using enterprise-level CMS tools. This is a remote opportunity based in the United Kingdom.

Qualifications

• 5+ years of experience managing content for a corporate or enterprise website.
• Hands-on experience with a robust, enterprise-level Content Management System.
• Expertise in advanced SEO techniques for website content.

Responsibilities

• Develop and manage a comprehensive website content strategy.
• Oversee the creation, revision, and maintenance of website content.
• Analyze website content performance using analytics tools.
• Conduct regular content audits and enforce governance policies.

Skills

Content Management

SEO best practices

Audience research

Performance analysis

Collaboration

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Google Analytics

Google Search Console

Content Management Systems (e.g., AEM, Sitecore)

Job description

Job Title: Content Manager

Location: Remote, EST hours or Richmond, VA

Duration: 1 year assignment, potential for extension or conversion

Job Summary

The Content Manager will be the owner of the organization's enterprise website content strategy, execution, and quality. This role is strictly responsible for managing, optimizing, and governing all content published on the primary corporate website, ensuring that it aligns with business goals, brand standards, and core SEO principles to maximize organic search visibility and user experience.

Key Responsibilities

• Strategy & Planning:
  • Develop and manage a comprehensive website content strategy and editorial calendar focused exclusively on the enterprise domain.
  • Conduct thorough audience research and keyword research to identify content opportunities and gaps within the existing site architecture.
  • Define content performance metrics (KPIs) and track the effectiveness of all website pages, ensuring content supports lead generation and brand authority goals.
• Content Creation & Curation:
  • Oversee the creation, revision, and maintenance of all website content, including landing pages, service/product pages, corporate information, and resource centers.
  • Write, edit, and proofread all website copy to ensure clarity, technical accuracy, and adherence to the established brand style guide.
  • Manage the content production workflow, coordinating with subject matter experts (SMEs), designers, and developers to publish high‑quality website content on schedule.
• Management & Optimization:
  • Serve as the primary administrator for the Content Management System (CMS) (e.g., AEM, Sitecore, or similar enterprise platform).
  • Implement on-page SEO best practices across all website content, focusing on title tags, meta descriptions, headings, internal linking structure, and content length/depth.
  • Conduct regular content audits to identify outdated, underperforming, or redundant content and manage the content lifecycle (update, archive, or sunset).
• Performance & Governance:
  • Analyze website content performance using tools like Google Analytics, Google Search Console, and heatmapping software.
  • Provide regular reports on website traffic, organic search ranking improvements, user behavior (time on page, bounce rate), and content-driven conversions.
  • Enforce content governance policies and maintain the company's website content style guide and editorial guidelines.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of dedicated experience managing content for a large-scale corporate or enterprise website.
• Proven, hands‑on experience with a robust, enterprise-level Content Management System (CMS).
• Demonstrable expertise in advanced SEO techniques specifically for website content (technical, on-page, and informational content).

EEO

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.