Consumer PR Manager

AO RETAIL LIMITED; Bolton; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading consumer electronics retailer in Bolton is seeking a Consumer PR Manager to drive their PR strategy, lead a team, and build relationships with media and influencers. The ideal candidate will have experience in a fast-paced environment, strong storytelling skills, and a track record of achieving national media coverage. With benefits that include 25 days holiday, a pension plan, and wellness support, this role offers a dynamic workplace where creativity thrives.

Benefits

25 holidays plus bank holidays

Pension matching

Discounted gym membership

On-site parking

Complimentary breakfast

Qualifications

• Experience in a fast-paced PR environment (in-house or agency).
• Currently in-house or at Account Manager level in an agency, with experience managing a team.
• Exceptional media contacts and selling-in skills with a proven track record of securing national coverage.
• A natural storyteller with strong writing skills and an eye for what makes news.

Responsibilities

• Own our media presence and nurture relationships with national press and influencers.
• Drive forward consumer PR strategy and brand awareness.
• Collaborate with content marketing and SEO teams to create engaging strategies.
• Create and distribute press releases and pitch stories for media coverage.

Skills

PR experience

Media contacts

Creative campaign ideas

Storytelling

SEO understanding

Job description

Are you ready to make headlines? As our Consumer PR Manager, you'll lead a small, talented team within our busy in‑house communications function, shaping how millions of people see our brand. From attention-grabbing campaigns to authentic storytelling, you'll be working closely with the head of communications to activate the consumer PR strategy – delivering column inches, building brand love, and creating content that gets talked about across multiple channels with a focus on national and online media. This is your chance to work in a fast‑paced, creative environment where ideas matter and results count. If you love turning stories into headlines and campaigns into cultural moments, this role is for you. Our people are our super‑power, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UK’s most trusted electrical retailer, imagine what else can be achieved when we’re together!

What You Can Expect To Be Doing

• Own our media presence: Build and nurture relationships with national press, consumer titles, online media, and influencers – keeping AO front and centre of mind.
• Lead with creativity: Drive forward AO.com’s consumer PR strategy, driving measurable results and brand awareness.
• Tell stories that matter: Find and share AO’s news, from exciting product launches, brand sponsorships, partnerships, to our famous customer service, across earned and owned channels.
• Collaborate for impact: Work closely with content marketing and SEO teams to create engaging content and influencer strategies that boost visibility and rankings.
• Spot opportunities: Partner with AO’s trade and buying teams to uncover stories, promote key products, and amplify new categories.
• Activate campaigns: Manage PR elements of trade marketing and brand initiatives from concept to evaluation, aligning with the wider marketing plan.
• Create compelling content: Write and distribute press releases, pitch stories, and deliver standout coverage, media events and press visits.
• Stay ahead: Monitor media daily, identify opportunities, commission research, and keep up with trends to ensure AO stays relevant and talked about.
• Manage resources: Oversee PR budgets, agency relationships, and campaign reporting to demonstrate impact.

Experience & Qualifications

• Experience in a fast‑paced PR environment (in‑house or agency).
• Currently in‑house or at Account Manager level in an agency, with experience managing a team.
• Exceptional media contacts and selling‑in skills, with a proven track record of securing national coverage.
• Creative streak and fresh ideas for lifestyle campaigns that grab attention.
• A natural storyteller with strong writing skills and an eye for what makes news.
• Understanding of SEO and content marketing and how PR can amplify both.
• Ability to work in our Bolton office 5 days a week.
• No visa sponsorship required at this time.

Benefits

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back – you'll be rewarded inside and outside of work.

• Holidays: 25 days, plus bank holidays (increasing to 27 days after 2 years with us!).
• Pension: Contribute 5% of annual salary and we’ll match it.
• VIP at the AO Arena: Opportunities to win free tickets and pre‑sale access!
• Health & wellbeing: Discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, mental health support, and more.
• Discounts: Exclusive discounts across our product range.
• Family leave: Enhanced maternity, paternity and adoption leave.
• Making a difference: Two fully paid days a year to donate your time to any charity of your choice.
• On‑site perks: Free onsite parking, complimentary breakfast, and coffee at our subsidised Starbucks.