Consumer PR Executive

AO RETAIL LIMITED; North East; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading retail company in the UK is on the lookout for a Consumer PR Executive who will contribute to activating and delivering engaging PR plans. This role involves managing media relations, collaborating with various internal teams, and proactively pitching stories to top-tier media outlets. The ideal candidate will have a strong background in PR/marketing and exceptional writing skills. Join a team that values creativity and collaboration for impactful campaigns.

Benefits

25 days holidays plus bank holidays

5% pension contribution

Discounted gym membership

Onsite spa access

Family leave policy

Paid charity volunteer days

Qualifications

• Experience in fast-paced PR/marketing environments, either in-house or agency.
• Portfolio of successful national consumer PR campaigns.
• Strong communicator with a knack for storytelling.
• Ability to build lasting journalist relationships.
• Keen editorial eye and exceptional writing abilities.

Responsibilities

• Manage daily media relations with national and consumer press.
• Execute communications strategy to secure media coverage.
• Collaborate with internal teams for maximum campaign impact.
• Pitch stories to top-tier media outlets.
• Write press releases and other PR materials.

Skills

PR / marketing experience

Media relations

Exceptional writing skills

Storytelling

Collaborative working

Job description

We believe in making decisions that are driven by purpose, passion, and people. As part of our in-house communications team within the wider Brand and Marketing function, we're on a mission to tell powerful stories that connect with our customers and build brand love. AO.Com is at the heart of our retail business, and we're looking for a talented Consumer PR Executive to help us shout about it. You'll play a key role in activating and delivering our retail PR plans for AO.Com. Reporting directly to Jess, our Consumer PR Manager, you'll be responsible for securing strong, positive media coverage and collaborating closely with our social and ecommerce teams to drive cross‑channel campaigns. We've got some exciting projects on the horizon, so if you've got a nose for a great story and a passion for creating buzz, we'd love to hear from you. Our people are our superpower, and we're unstoppable when we're together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UK's most trusted electrical retailer, imagine what else can be achieved when we're together!

What You Can Expect To Be Doing

• Driving the press office by managing daily proactive and reactive media relations with national and consumer press.
• Supporting the Consumer PR Manager in executing the communications strategy to secure coverage, build external links, and boost brand awareness.
• Collaborating with internal teams (SEO, Brand, Social, Content Marketing, Trading) to maximise impact across channels.
• Proactively pitching and selling‑in stories to top‑tier media outlets.
• Assisting with performance reporting and communicating results to stakeholders.
• Writing press releases, comments, and other PR materials.
• Monitoring media daily for newsjacking opportunities.
• Brainstorming creative PR ideas and reactive opportunities.
• Coordinating press photography, events, and visits.
• Working closely with AO's agency partners.
• Building a strong understanding of the retail media landscape.

Qualifications and Experience

• PR / marketing experience in a fast‑paced environment (in‑house or agency).
• Experience working on PR campaigns for national consumer brands, with a portfolio of national coverage.
• You're a confident communicator with a flair for storytelling and a hunger for results. You thrive in a fast‑paced environment and love working collaboratively to bring ideas to life.
• Strong media relations skills and the ability to build lasting journalist relationships.
• Exceptional writing skills and a keen editorial eye.

When it comes to appliances and electricals, we've got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we've got those too).

Our Benefits

• Holidays: 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension: Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena: we have loads of opportunities to win free tickets and pre‑sale access!
• Health & well‑being: discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP's, Mental Health support and much more.
• Discounts: exclusive discounts across our product range.
• Family leave: Enhanced Maternity, Paternity and Adoption leave.
• Making a difference: 2 fully paid days a year to donate your time to any charity of your choice.