Consumer Insight Executive

Emotional Logic; Newcastle upon Tyne; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A consumer insight agency based in Newcastle upon Tyne is seeking a Consumer Insight Analyst. This full-time permanent role involves gathering, analyzing data, and providing insights from various research methods. Candidates should have a 2:1 degree or equivalent, alongside two years of research experience. The position includes hybrid working options after a probation period and offers generous holiday entitlements plus a pension plan. Applications must be submitted through the company's application system by 6th February 2026.

Benefits

Hybrid working after probation

Above statutory holiday entitlement starting at 22 days

Workplace pension scheme with employer contribution

Qualifications

• Two years' experience in research or consumer insight.
• Ability to relate facts and numbers to real-world behaviours.
• Experience in statistical analysis of research data is advantageous.

Responsibilities

• Collection, verification and analysis of data from qualitative and quantitative studies.
• Use of data collection tools such as face-to-face surveys and online surveys.
• Derive insights from the data, produce charts, and write reports.

Skills

Excellent numerical and maths skills

Excellent command of English

Self-motivated and goal oriented

Interest in consumer psychology

Education

2:1 or higher-grade graduate degree or equivalent

Degree in marketing, business studies, data science, psychology or social science

Job description

The company:

Emotional Logic is an award-winning consumer insight agency based in Newcastle upon Tyne. We deliver national and international market research studies for major consumer brands, the public sector and charitable organisations. Our client base includes retail, food & drink, automotive, travel, charity, health & beauty, finance and media clients. Our unique approach combines high quality research solutions with selected cutting-edge tools from neuroscience, social psychology and NLP to deliver a deeper understanding into what really drives consumer behaviour.

The role:

As part of the expansion of our team we are now looking for a Consumer Insight Analyst. Successful candidates will report to the Head of Research. Due to the unique nature of our methodologies, and the fact we own a number of proprietary tools, full in-house training is provided. This role may involve national and international travel and require the individual to be away from home for (on occasion) up to three weeks.

This is a full-time permanent role.

Responsibilities:

• Collection, verification and analysis of data from qualitative and quantitative studies
• Use of data collection tools that the company employs such as face-to-face surveys, online surveys, telephone surveys, online and offline focus groups, individual depth interviews, eye tracking and biosensor measurements. Derive insights from the data, produce charts and write elements of reports using existing templates. Administrative tasks and fieldwork monitoring.

Person Requirements:

• 2 : 1) or higher-grade graduate degree or equivalent
• Two years' experience in research or consumer insight.
• Excellent numerical and maths skills.
• Excellent command of the English language in spoken and written form.
• A keen interest in consumer psychology and consumer behaviour.
• Ability to relate facts and numbers to real world behaviours.
• Self-motivated and goal orientated individual who works well in a team.

Additional Criteria (advantageous but not essential):

• Experience in statistical analysis of research data including some advanced techniques (such as Cluster, Correspondence or Regression Analysis).
• Multi-lingual skills (especially French, Hindi or Standard Chinese).
• Full clean driving license that is valid in the UK.

Degree Discipline:

We would consider applicants from a variety of degree disciplines - but the candidate is most likely to have completed a degree in marketing, business studies, data science, psychology or social science.

Benefits:

• Hybrid working after probation period (working from home 2 days per week).
• Above statutory holiday entitlement starting at 22 days (plus bank holidays).
• Workplace pension scheme with employer contribution above the statutory minimum.

Please note due to the nature of our business the successful candidate will have to successfully pass DBS and Credit History Checks on top of the usual Employment Checks.

Emotional Logic is committed to be an equal opportunities employer and practices safer recruitment processes.

Only applications via the company application system will be considered. If you require any support or cannot complete the application via the system please contact us.

How To Apply:

If you are interested and feel you have the right skills to fill this position, please apply using the button provided. Please note the closing date for applications is the Friday 6th February 2026 . Successful applicants will be invited to an online or face to face interview with a view to start the position in September.

More information about our company, Emotional Logic can be found here :

Executive Consumer • Newcastle upon Tyne, England, GB