Consumer Growth Marketing Manager

Octopus Energy Ltd; Camden Town; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading energy supplier is seeking a skilled professional to own the consumer marketing strategy for their Intelligent EV proposition. This role requires at least 5 years of proven growth marketing experience within fast-paced environments. You will implement hands-on digital marketing activities, lead a cross-functional team, and champion a test-and-learn culture to drive growth. Join a company recognized for its commitment to sustainability and innovation in the electric vehicle space.

Benefits

Employee Benefits

Flexible work environment

Career development support

Qualifications

• Minimum of 5 years in growth marketing, ideally in high-growth scale-up businesses.
• A passion for customer experience and insight-led marketing.
• Ability to prioritize and think critically in a fast-paced environment.

Responsibilities

• Own the consumer marketing strategy for Intelligent EV.
• Implement digital marketing activities confidently in-house.
• Lead a cross-functional B2C marketing squad.

Skills

Proven Growth Marketing experience

Commercially driven

Strong analytical skills

Data-driven approach

Excellent communication skills

Stakeholder management

Growth mindset

Tools

GA4

Databricks

Job description

Responsibilities

• Own the consumer marketing strategy for our consumer leasing proposition, "Intelligent EV"; align the strategy with growth milestones, focusing on user acquisition and conversion
• Implement our marketing activity; we run all our digital activity in house so you'll need to be confident being hands on with campaign management in the channels
• Lead a cross-functional B2C marketing squad to deliver on our growth ambitions, spanning search, CRM, social, price comparison sites, cross-sell channels within the Octopus Group and testing new channels. This is an individual contributor role but you'll have support from the wider marketing team to execute your plans
• Seek out new growth opportunities, finding ways to test them, learn rapidly and scale what works
• Use customer insights and data to hone segmentation and targeting across all channels
• Manage budget and forecasting; own and manage the marketing budget in line with a CPA target, including taking opportunities to spend more if we can, or reduce spend if we need to
• Champion a test-and-learn culture through experimentation and A/B testing to continuously improve campaign performance
• Report on commercial performance to senior stakeholders across the business on an ongoing basis
• Mentor and develop junior team members; provide guidance, coaching, and support to help grow the skills of other marketers on the team

Qualifications

• Proven Growth Marketing experience (minimum of 5 years) ideally in high-growth scale up businesses
• Commercially driven: a track record of driving commercial outcomes through digital marketing activity
• Strong analytical skills and experience with data analysis tools (e.g. GA4, Databricks or similar)
• A data-driven approach: an analytical mindset and strong grasp of performance metrics is crucial
• A passion for customer experience and insight-lead marketing
• Adaptability: we work at a very fast pace so we need you to be collaborative, proactive, and open to ripping up the rulebook and doing things differently
• Excellent communication skills: you need to write compelling briefs for our content team, and on occasion write copy from scratch
• Stakeholder management: you'll need to be confident in communicating our strategy to senior stakeholders and managing competing priorities from across the business
• Growth mindset: with a focus on building positive feedback loops to continuously improve marketing campaigns and team performance
• Ability to ruthlessly prioritise and think critically - there's always a lot going on and loads of cool things we could do; you need to be able to decipher which tasks we should do
• CRM experience: a bonus but not essential providing you're digitally savvy and numerically confident
• A natural curiosity and a passion for staying up-to-date with the latest trends and technologies in marketing

About us and Equal Opportunity

Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!

Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! Visit our perks hub - Octopus Employee Benefits

Octopus Electric Vehicles, part of the Octopus Energy Group, won the Sunday Times best company to work for in 2024. We were named 6th out of the top 100 start-ups to work for by Tempo in 2025 and on Glassdoor we were voted 50 best places to work in 2022. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We've also been placed in the top 10 companies for senior leadership

About the Group: The electric revolution has arrived - and from 2035 you'll no longer be able to buy a new petrol or diesel car in the UK. We're building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a 'lease for life' through an industry changing customer experience. This is the chance to join one of the UK's most exciting start-ups - making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal. Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience. We're an Octopus Energy company—an innovative new energy supplier. We are part of the Octopus Energy Group, which seeks to improve the lives of millions of people by transforming the industries we operate in. The Octopus Group incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs.

If this sounds like you then we'd love to hear from you. Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!

Awards and culture notes: Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.