Consumer Engagement Strategist

CK Group- Science, Clinical and Technical; Basingstoke; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading pharmaceutical firm is seeking a Consumer Engagement Strategist B2B in Basingstoke. You will develop consumer engagement strategies and work closely with cross-functional teams. Candidates should have a Bachelor's degree and over 7 years of consumer marketing experience. The role offers a hybrid working model, based on-site 2/3 days per week and remote the rest of the time.

Qualifications

• Proven experience of over 7 years in consumer marketing.
• In-depth knowledge of consumer data, insights & planning techniques.
• Experience working with agencies: media, creative & research.

Responsibilities

• Build understanding of the consumer within the B2B space.
• Develop the strategy for consumer engagement plans for the next 5 years.
• Work with internal cross-functional teams on consumer campaigns.

Skills

Leadership skills

Consumer marketing experience

Data analysis

Project management

Communication skills

Education

Bachelor's degree

Job description

CK Group is recruiting for a Consumer Engagement Strategist B2B

Contract basis for 12 months in the pharmaceutical industry.

Salary

From £25.60 to £34.14 per hour PAYE

Consumer Engagement Strategist B2B Role

• Build understanding of the consumer within the B2B space; segmentation, personas, landscape, and regulatory environment.
• Develop the strategy for consumer engagement plans for the next 5 years.
• Develop a clear test‑and‑learn pilot plan for working with B2B partners.
• Work with internal cross‑functional teams (Marketing, Market research, Digital, Sales, Medical Affairs, Legal) to drive capability, clarity, communication, and alignment on consumer campaigns; and with external partners (Agency, Vendors).

Your Background

• Bachelor's degree.
• Proven experience of over 7 years in consumer marketing.
• Excellent leadership and team management skills, with a track record of building and motivating high‑performing teams.
• In‑depth knowledge of consumer data, insights & planning techniques and tools.
• Experience working with agencies: media, creative & research.
• High proficiency in data analysis and interpretation, with the ability to derive actionable insights from marketing analytics.
• Outstanding communication and interpersonal skills, with the ability to effectively collaborate with cross‑functional teams and communicate complex ideas clearly and persuasively.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast‑paced environment.
• Resilience & experience in driving consumer transformation within a healthcare setting.

Company

Our client is one of the largest pharmaceutical companies in the world, focusing on finding answers for some of the world's most urgent medical needs.

Location

This role is based at our client’s site in Basingstoke for 2/3 days per week, and remote the rest of the week.

Apply

For more information, or to apply for this Consumer Engagement Strategist B2B, please contact the Key Accounts Team, quote reference (phone number removed). Email (url removed).

It is essential that applicants hold entitlement to work in the UK. Please note: This role may be subject to a satisfactory basic Disclosure and Barring Service (DBS) check.