Communications Lead

Manchester Metropolitan University Students' Union (MMU); Manchester; On-site; GBP 80,000 - 100,000; Full time

Job summary

A university student union is seeking a Communications Lead to enhance its digital presence and connect with a diverse student membership. This role involves managing social media, creating engaging content, and mentoring student creators. You'll work closely with staff and external partners while delivering effective marketing campaigns. The ideal candidate should have experience in social media management, digital marketing, and strong communication skills. This position is crucial for fostering community engagement.

Qualifications

• Experience in managing social media channels.
• Proven ability to create engaging content.
• Strong communication and interpersonal skills.

Responsibilities

• Manage day-to-day delivery of social media channels.
• Implement annual content calendar for campaigns.
• Recruit and supervise student Content Creators.
• Build collaborative relationships with stakeholders.
• Create content-led newsletters and targeted campaigns.
• Support and deliver marketing briefs and projects.

Skills

Social media management

Content creation

Digital marketing

Mentoring skills

Copywriting

Job description

Are you a creative communicator who loves digital content, storytelling and building communities?

We’re looking for a Communications Lead to help grow and develop The Union’s digital presence — connecting with our diverse student membership and keeping conversations flowing.

In this role, you’ll take the lead on our social media and digital communications, creating engaging content that builds awareness of The Union and helps our campaigns make an impact. You’ll work closely with students, staff and partners across the University, and you’ll have the chance to mentor and support student Content Creators along the way.

As Communications Lead, you’ll play a key role in growing and developing our digital communications channels—successfully reaching and engaging our diverse membership and facilitating constant conversations.

You’ll plan, produce and distribute engaging digital content that builds affinity for and raises awareness of The Union, including supervising student content creators. And you’ll support The Union’s marketing campaigns and objectives by planning and delivering a range of briefs and projects.

Principle duties:

• Manage day-to-day delivery of The Union’s social media channels, creating engaging visual, written and audio content informed by audience insight and trends
• Implement an annual content calendar and coordinate social-first digital campaigns, distributing content widely across The Union, University and affiliated channels
• Recruit, supervise and support student Content Creators, and coach staff, Officers and students in best-practice communications
• Build collaborative relationships with colleagues, University teams and external stakeholders, as well as monitoring and responding to online conversations to enhance engagement
• Contribute to email marketing by creating content-led newsletters and targeted campaigns
• Support and deliver marketing briefs, projects and campaigns with creative, effective solutions while safeguarding brand consistency across all print and digital communications
• Produce and refine persuasive copy, proof reading and editing content for multiple platforms
• Support and deliver campaign plans for major Union projects (e.g. Welcome, Elections), including supervising student staff and volunteers
• Monitor campaign budgets to ensure effective use of resources
• Measure and evaluate marketing and communications activity, providing reports and contributing to continuous improvement.

Please visit our website to see the full Job Description and Person Specification.

If you have any questions about the role please contact [e-mail].