Commercial Manager AFH

Costa Limited; United Kingdom; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading coffee company in the UK is seeking a Revenue Growth Manager to own and execute the strategy for the AFH channel. This role involves leading pricing and promotions, coordinating product launches, and driving sustained growth through data insights. The ideal candidate will have proven commercial experience and strong analytical skills. Enjoy benefits such as an annual bonus, private medical cover, and a share ownership plan. Join us to make meaningful impacts while working in a hybrid environment.

Benefits

Share Investment Plan

Discretionary bonus scheme

Smart pension scheme

Private medical cover

50% discount in stores

Qualifications

• Proven experience in a Revenue Growth Management role within a B2B environment.
• Highly analytical with strong commercial acumen.
• Experience supporting projects from end-to-end.

Responsibilities

• Own and execute the Revenue Growth Management strategy for the UK AFH channel.
• Lead the planning and execution of new product launches.
• Coordinate the annual trading calendar for promotions and NPD.

Skills

Revenue Growth Management

Commercial acumen

Data analysis

Relationship building

Project management

Job description

Overview

This newly created role will own and execute the Revenue Growth Management strategy for our UK AFH channel, driving pricing, promotions, and commercial frameworks to unlock sustainable growth. Working cross-functionally with Sales, Marketing, and Supply Chain, you will lead the successful launch of new product ranges and coordinate the annual trading calendar across promotions, NPD, and channel activation. Using market insight and data, you will identify and accelerate commercial optimisation opportunities while acting as the key link between the RGM Centre of Excellence and the UK AFH business. We value curiosity, inclusivity, and a problem-solving mindset. If you thrive in a fast-paced, global environment and are excited to make a meaningful impact, we encourage you to apply. With inspiring experiences, development programmes, and our apprenticeship scheme, your career can grow far beyond the day-to-day.

Responsibilities

• Own and execute the Revenue Growth Management (RGM) strategy for the UK AFH channel, leading pricing architecture, promotional strategy, and commercial frameworks to drive sustainable growth.
• Lead the commercial planning and execution of new product launches, working closely with Sales, Marketing, Supply Chain, and other functions to ensure strong in-market performance.
• Own and coordinate the annual trading calendar, aligning NPD launches, seasonal promotions, and channel-specific activations to maximise impact.
• Translate market, customer, and consumer insights into actionable, insight-led go-to-market strategies that strengthen competitiveness and accelerate growth.
• Identify and deliver commercial optimisation opportunities across pricing, mix, margin, and P&L performance, acting as the key link between the Centres of Excellence and the UK AFH team.
• Proven experience in a Commercial or Revenue Growth Management role, ideally within a B2B or customer-facing environment, with a strong understanding of commercial drivers.
• Highly analytical with a strong commercial acumen. Able to seek and interpret complex data sets, translating insight into clear, actionable recommendations and Commercial plans.
• A proactive self-starter with a "builder" mindset, comfortable working with autonomy and shaping new processes, frameworks, and ways of working.
• Experience supporting projects end-to-end, through to great execution with the ability to collaborate across functions and to influence stakeholders to align teams and drive outcomes.
• A trusted relationship builder who establishes credibility through clarity, consistency, and sound commercial judgement.

Organisational context

At Costa Coffee, we're on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we're creating meaningful coffee moments, powered by innovation and driven by purpose. As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we're in over 50 countries and counting. Whether it's served in-store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment. Our teams truly make a difference. Whether it's pioneering new tech for the perfect pour, launching award-winning campaigns, developing exciting new menu items, or supporting our people to grow - together, we stir up success. We didn't become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression, and integrity-with some brilliant perks to sweeten the deal. We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections:

Benefits

• Own a piece of Costa's success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
• An annual discretionary bonus scheme, based on business results and individual contribution.
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
• The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
• 50% discount in all Costa-owned stores, and 25% off in other participating stores
• Private medical cover thanks to our Private Healthcare scheme
• And that's not all. Explore even more of our perks here: https://bit.ly/costaperks

For any reasonable adjustments and general queries, please get in touch with [e-mail]