Commercial Manager

COREcruitment; London; On-site; GBP 55,000 - 65,000; Full time

Job summary

A leading recruitment firm is seeking a skilled Commercial Manager for a non-alcoholic drinks brand in London. This role involves executing commercial strategies, managing key accounts, and leading a sales team. The ideal candidate has proven experience in the drinks industry and excellent relationship-building skills. Competitive salary and bonus offered.

Benefits

Competitive salary + bonus

Dynamic and supportive working culture

Opportunities for career growth

Qualifications

• Proven experience in a commercial, sales, or account management role within the drinks industry.
• Strong network across the hospitality and Out of Home sectors.
• Track record of managing and developing high-performing sales teams.

Responsibilities

• Lead and execute the commercial strategy across the On Trade and Out of Home sectors.
• Identify and win new business with key operators and hospitality accounts.
• Manage relationships with sales agencies to deliver on KPIs.

Skills

Commercially astute

Strong sales leadership

Relationship-building skills

Negotiation skills

Knowledge of On Trade

Job description

Commercial Manager, Non-Alcoholic Drinks Brand, London, Up to £65,000 plus bonus

I am very excited to be representing an established and growing Non-Alcoholic drinks brand who are looking to expand their commercial team.This business is currently tracking double digit growth, has a vast number of accreditations and continually aim to develop their team.

As Commercial Manager, you will lead the charge in growing their On Trade presence across London and key UK regions.You’ll be responsible for defining and delivering commercial strategy, winning new business, and managing a team of Business Development Managers across On Trade and Out of Home channels.You’ll also own the relationship with national and regional accounts, building out our route to market network and ensuring sustained commercial growth.

This is a unique opportunity to join a purpose-led, fast-scaling brand in the premium drinks space — bringing innovative non-alcoholic options to some of the most exciting venues in the country.

What You’ll Get

• A foot in the door at one of the UK’s most exciting non-alcoholic drinks brands
• Opportunities to grow into an account management or head of sales role
• Competitive salary + bonus
• Fun, dynamic and supportive working culture
• The chance to be part of a movement changing the way people drink

Commercial Manager role includes:

• Lead and execute the commercial strategy across the On Trade and Out of Home sectors
• Identify, target and win new business with key operators, groups, and hospitality accounts
• Manage and expand relationships with wholesalers, distributors, and key route to market partners.Current partners include LWC & Amathus amongst others.
• Oversee national and regional account relationships, ensuring high levels of engagement and performance
• Manage relationships with sales agencies to deliver on KPI’s and ensure brand advocacy.
• Line manage a team of BDMs, setting clear goals, supporting development, and driving results
• Collaborate with marketing, operations, and brand teams to create compelling campaigns and customer offers
• Own forecasting, pricing strategy, promotional planning, and margin management for your channel
• Monitor trends and competitor activity to inform decision making and maintain competitive advantage

The ideal Commercial Manager candidate:

• Proven experience in a commercial, sales, or account management leadership role within the drinks industry (On Trade focus essential)
• Strong network across the hospitality and Out of Home sectors
• Track record of successfully managing and developing high-performing sales teams
• Solid understanding of route to market structures and wholesale operations
• Commercially astute with excellent negotiation and relationship-building skills
• Ambitious, self-motivated and target-driven, with strong leadership presence
• Based in London and able to travel regularly for meetings and trade engagement

If you are interested in having a chat about this role, please forward updated CV’s to [e-mail]

COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors.We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia.
To view other great opportunities please check out our website www.corecruitment.com or call us on [phone] for a confidential chat about upcoming opportunities.Likewise, if you are looking to recruit then we would love to hear from you.
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