Commercial Data Analyst

Spabreaks.com; Brighton; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading travel agency in the UK is seeking a Commercial Data Analyst to transform commercial, financial, and marketing data into actionable insights to enhance growth and customer value. In this hybrid role, you will work alongside the CFO and senior stakeholders to analyze performance across venues and channels. The successful candidate will have experience with BI tools and a strong commercial mindset. This position offers a supportive workplace with numerous wellness benefits and flexibility.

Benefits

Hybrid Working

Holiday Buy Back Scheme

Path to Wellness Programme

Employee Assistance Programme

Online GP Service

Flu Jab Vouchers

Gym Allowance

Cycle to Work Scheme

Perkbox Membership

In-house Discounts

Employee Referral Scheme

Social Events

Familiarisation Trips

Long Service Awards

Life Insurance

Nursery Scheme

Qualifications

• Experience generating actionable insights from commercial data.
• Comfortable creating complex Excel models.
• Familiarity with e-commerce and digital business environments.

Responsibilities

• Provide insights on venue and channel performance against budget.
• Support CFO with budgeting and forecasting.
• Monitor trading performance and produce reports for management.
• Improve commercial dashboards across BI tools.
• Ensure data accuracy in reporting systems.
• Identify growth opportunities based on website performance.
• Assess additional revenue opportunities.

Skills

Experience in analysing commercial, financial and marketing data

Experience with BI tools such as Tableau

Intermediate/advanced Excel knowledge

Working knowledge of SQL and large datasets

Experience in e-commerce or consumer digital businesses

Commercial mindset and stakeholder management skills

Strong communication and interpersonal skills

Education

Part qualified accountant or financial analyst (ACCA, CIMA, CFA)

Tools

Tableau

Power BI

Amazon QuickSight

SQL

Job description

Commercial Data Analyst

Brighton (Hybrid)

Commercial Data Analyst turning finance, trading and digital data into clear insight to drive growth, margin and customer value across channels, supporting senior leaders with data-led decisions.

Company

Spabreaks.com is a dynamic and growing business, transitioning from private ownership into trade ownership with strong private equity backing.

Established in 2007, Spabreaks.com made an immediate name within the travel sector and quickly became Europe’s leading Spa Travel Agency. Having opened with just 2 staff and 25 UK based venues we have been on a rollercoaster journey and have now grown to a team of 65, working with over 550 of the world’s leading spa hotels in the UK and Ireland. We send away over 6000 travellers each week and have won multiple industry awards.

We are a digital leader in the industry with now over +90% of our customers booking online and end to end connectivity with our valued spa partners, and we are just getting started!

What makes us unique? Our people. Our employees are the life of our business and by joining our team you will become part of the most talented, ambitious, passionate, collaborative and entrepreneurial team in online travel as we continue to make huge waves in the market and develop Spabreaks.com into a household name in the online travel industry.

Purpose

The Commercial Data Analyst plays a critical role in driving data-led commercial decision-making across Spabreaks.com. Working closely with the CFO, Head of Data and senior stakeholders across Product, Marketing and Commercial teams, you will turn complex financial and non-financial data into clear, actionable insight.

This role sits at the intersection of finance, trading performance and digital analytics. You will own and evolve core commercial reporting, interrogate performance drivers across venues, channels and customer journeys, and support strategic initiatives aimed at accelerating growth, improving margin and enhancing customer value.

Responsibilities

• Provide insights and analysis on venue, chain, and channel performance in line with budget targets, while monitoring daily performance across bookings, vouchers and call centre to ensure progress against plan
• Support CFO with budgeting, forecasting and ad-hoc commercial analysis
• Monitor daily, weekly and monthly trading performance and highlight risks and opportunities, producing trading packs for senior management and board discussions
• Own and improve commercial and trading dashboards across BI tools
• Ensure data consistency and accuracy across reporting systems working closely with the Head of Data
• Analyse digital and website performance to identify growth opportunities
• Identify strategic and tactical opportunities to increase average transaction value (ATV) and margin, while scoping additional revenue opportunities and assessing their potential benefits and costs.
• Analyse promotional and loyalty scheme performance
• Assist the digital marketing team in shaping strategies and guiding marketing efforts

Skills

• Experience in analysing commercial, financial and marketing data to generate actionable insights
• Experience with BI tools such as Tableau (preferred), Power BI or Amazon QuickSight
• Intermediate/advanced Excel knowledge, comfortable creating and updating relatively complex models and creating charts and presentations
• Working knowledge of SQL and large datasets (e.g. BigQuery)
• Experience in e-commerce, travel or consumer digital businesses preferred
• Commercial mindset with strong stakeholder management skills
• Part qualified accountant or financial analyst (ACCA, CIMA, CFA) an advantage but not essential
• Strong communication and interpersonal skills

Benefits

At Spabreaks.com, We’re committed to creating a supportive, inclusive, and rewarding workplace. Our benefits are designed to promote wellbeing, flexibility, and personal growth, while helping you make the most of life both in and out of work.

• Hybrid Working – enjoy the best of both worlds with 2 days working from home and 3 days based in our Brighton office
• Holiday Buy Back Scheme – added flexibility to tailor your annual leave to your lifestyle
• Path to Wellness Programme – access to yoga, pilates, chair massages, lunchtime wellbeing seminars with industry experts, and more
• Employee Assistance Programme (EAP) – confidential support for mental health, financial, and personal wellbeing
• Online GP Service – quick and convenient access to medical advice, prescriptions, and appointments
• Flu Jab Vouchers – helping you stay well during flu season
• Gym Allowance / Corporate Health Club Discount – support for staying active and prioritising your health
• Cycle to Work Scheme – save money on a new bike and promote a healthier commute
• Perkbox Membership – access to exclusive discounts, rewards, wellbeing tools, and recognition
• In-house Discounts – generous savings with Wowcher, Spabreaks, and our trusted partners
• Employee Referral Scheme – receive rewards for recommending great people to join our team
• Social Events – regular company and team events to connect, celebrate, and have fun
• Familiarisation Trips – experience our products and partners first-hand
• Long Service Awards – bonuses and recognition to celebrate your career milestones with us
• Life Insurance / Death in Service Cover – peace of mind for you and financial protection for your loved ones
• Nursery Scheme – support with childcare costs through salary sacrifice