Commercial Brand Manager

Care UK Plc; Colchester; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading care provider in the UK is seeking an experienced Commercial Brand Manager to enhance the commercial performance of their care homes. This role involves executing brand strategies and engaging with key stakeholders to ensure brand consistency. The ideal candidate will have experience in brand management and strong stakeholder management skills. Join this growing organization for a competitive salary and benefits package.

Benefits

Competitive salary

Comprehensive benefits package

Impactful role in care delivery

Qualifications

• Experience in a brand, marketing, commercial or operational role.
• Ability to translate strategy into results at a local level.
• Strong stakeholder management skills.

Responsibilities

• Enhance commercial performance by executing brand strategy.
• Develop brand standards for competitive customer offers.
• Engage stakeholders for consistent understanding of brand strategies.

Skills

Brand management experience

Stakeholder management

Marketing knowledge

Commercial acumen

Job description

Overview

Role: Commercial Brand Manager
Location: Essex
Contract: Full time
Hours: 37.5
Hybrid Working with travel

Care UK is an awarding winning private care company with over 160 care homes across the United Kingdom. We are seeking an experienced Commercial Brand Manager to drive and develop our customer offer.

At Care UK, we are committed to providing exceptional care to our residents and our values of Caring, Passionate and Teamwork are at the heart of all we do. Our success is built on the strength of our people and with a vast network of care homes and a diverse range of support functions, we are on a mission to find exceptional talent to join us on our journey.

The Role

As Commercial Brand Manager, you will be instrumental in enhancing the commercial performance of our care homes by shaping and executing the brand strategy. Working closely with Home Managers, Regional Directors, and subject specialists you’ll develop two specific customer offers relevant to our portfolio of homes across the UK.

Key Responsibilities

• Develop and refine brand standards to keep Care UK’s customer offer competitive and relevant.
• Engage stakeholders to ensure consistent understanding and delivery of brand strategies.
• Use market and competitor insights to shape and adapt the customer offer.
• Partner with the revenue manager to drive growth across core and premium services.
• Work with operational leaders to ensure brand standards are applied consistently and deliver results.
• Champion brand consistency while allowing flexibility for local character and care specialisms.

What We’re Looking For

• Experience in a brand, marketing, commercial or operational role with a focus on multi-site or local market delivery
• Proven ability to translate strategy into results at a local level
• Strong stakeholder management skills and confidence working with senior leaders

Why Join Care UK?

• Be part of a growing, values-driven organisation dedicated to outstanding care
• Work at the heart of the business, where your work directly impacts performance and resident experience
• Enjoy a competitive salary and comprehensive benefits package

We are committed to recruiting diverse, talented people who share our passion for helping others. We see the potential in everyone – let us fulfil yours.

If you’re ready to make an impact and be part of something meaningful, we’d love to hear from you.