Chief Digital Officer

Salt; Cambridgeshire and Peterborough; On-site; GBP 150,000 - 200,000; Full time

Job summary

A dynamic lifestyle brand in Peterborough is seeking a Chief Digital Officer (CDO) to spearhead digital transformation and growth. In this pivotal role, you will lead digital functions across ecommerce and marketing, drive international expansion, and collaborate with creative teams. The ideal candidate has over 10 years of leadership experience in digital, strong knowledge of ecommerce architecture, and a passion for design and innovation.

Benefits

Competitive salary

Bonus opportunities

Benefits package

Qualifications

• 10+ years of senior leadership in digital, ecommerce, or marketing roles.
• Proven experience leading multi-functional digital teams.
• Deep understanding of ecommerce architecture, CRM, analytics, and performance marketing.
• Experience scaling digital operations internationally.
• Strong commercial acumen.

Responsibilities

• Lead and develop digital functions including ecommerce and CRM.
• Define and deliver a scalable, data-led digital strategy.
• Overhaul and optimize ecommerce platforms.
• Drive international digital expansion.
• Lead performance marketing efforts.
• Champion customer insights.

Skills

Senior leadership experience

Ecommerce expertise

Performance marketing

CRM management

Strategic thinking

Collaborative nature

Job description

Chief Digital Officer (CDO)

Location: Peterborough (Hybrid – 3 days onsite, 2 days remote)
Contract: Full-time, Permanent
Reports to: CEO / Executive Leadership Team
Salary: Competitive + Bonus + Benefits

About the Role

We’re looking for a visionary and commercially astute Chief Digital Officer (CDO) to lead the next phase of digital transformation and international growth for a fast-scaling, design-led lifestyle business. This is a pivotal leadership role, responsible for building and integrating a high-performing digital ecosystem across ecommerce, performance marketing, customer intelligence, and digital platforms.

You’ll work closely with the brand and creative teams to ensure digital excellence aligns with a bold, culturally resonant brand identity.

Key Responsibilities

• Lead and develop three core digital functions:
  • Digital Platform – ecommerce infrastructure, UX/UI, and technology.
  • Digital Trading – commercial performance, merchandising, campaign execution.
  • Client Lifetime Value (CLTV) – CRM, loyalty, segmentation, lifecycle marketing.
• Define and deliver a scalable, data-led digital strategy across B2B and B2C channels.
• Overhaul and optimise ecommerce platforms (e.g. Shopify Plus), CRM, and ERP systems.
• Drive international digital expansion, launching localised sites and marketing in the US, UK, Europe, Middle East, and Asia-Pacific.
• Lead performance marketing across paid social, search, email, SMS, affiliate, and retargeting.
• Champion customer insight, segmentation, and behavioural analytics to inform product and marketing strategy.
• Collaborate with brand and creative teams to ensure digital storytelling reflects the company’s design-led ethos.

What We’re Looking For

• 10+ years of senior leadership in digital, ecommerce, or marketing roles.
• Proven experience leading multi-functional digital teams.
• Deep understanding of ecommerce architecture, CRM, analytics, and performance marketing.
• Experience scaling digital operations internationally.
• Strong commercial acumen with a passion for brand, design, and innovation.
• Collaborative, culturally fluent, and confident in founder-led, fast-paced environments.
• A natural storyteller and strategic thinker with a hands-on approach.

Why Join Us?

This is a rare opportunity to shape the digital future of a globally recognised lifestyle business. You’ll be joining a passionate, creative, and ambitious team, with the autonomy to make a real impact across global markets.

Interested?
Apply now with your CV and a short note on why this role excites you.